Account Lead, Retail Paid Search

🕒 Yesterday

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Logo of DEPT®

DEPT®

1001 - 5000 employees

🤖 Artificial Intelligence

📱 Media

🏢 Enterprise

Artificial Intelligence • Media • Enterprise

DEPT® is a global digital agency that blends marketing, creative services and technology to help major brands grow. It offers AI transformation, brand & media, commerce, customer experience, and tech & data services, and emphasizes data-driven approaches and AI-native capabilities. DEPT® works with enterprise clients across industries, runs Growth Invention sprints, and is B Corp certified and climate neutral.

📋 Description

• Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel – to include Google Ads, Microsoft Ads, etc. • Driving account strategy geared towards achieving or exceeding client efficiency and growth goals. • Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets. • Quantifying and prioritizing initiatives that will have the greatest impact on account performance. • Driving the creation of client roadmaps, testing plans, reports/dashboards, and QBRs/FBRs to meet client needs. • Managing the performance of designated client portfolio to client performance goals and practicing good stewardship of client budgets. • Writing, reviewing and ensuring that agendas meet client needs for status calls and adhere to all important and upcoming management updates. • Effectively leading client calls, speaking to completed projects, performance, and planned initiatives/long-term optimization strategy. • Ensuring all account management efforts go through a QA process and are executed/delivered error-free. • Owning the relationship between DEPT® and dedicated platform reps (i.e. Google). Working with reps to identify and vet new opportunities while maintaining platform best practices, etc. • Owning the paid media strategic roadmap on all accounts and supporting the Account Lead to help in coordinating initiatives with growth teams for the holistic client roadmap. • Manage at least one direct report, working closely to develop this team member's skills while efficiently helping to move the accounts forward.

🎯 Requirements

• Minimum of 5 years of experience in paid search advertising, with a focus on retail media networks. • Minimum of 3 years of experience in client facing roles. • Proven track record of managing successful paid search campaigns for enterprise-level accounts and comfortable with topics such as budgeting, bidding, and testing methodology • Proven prior work experience presenting findings and making recommendations for account optimizations to internal or external clients • Proficiency in paid search tools and technologies, including Google Ads, Bing Ads, and analytics platforms. • Proven track record managing full-funnel paid media campaigns, including awareness, consideration, and conversion-stage tactics. • Strong analytical skills with the ability to interpret data and provide actionable insights. • Experience leading and managing a team, with a focus on mentorship and professional development. • Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and internal teams. • Ability to foster a collaborative and high-performing team environment. • Ability to develop and implement strategic paid search plans that align with client objectives and drive business growth. • Strong problem-solving skills and the ability to adapt to changing market conditions and client needs.

🏖️ Benefits

• Healthcare, Dental, and Vision coverage • 401K plan, plus matching • PTO • Paid Company Holidays • Parental Leave

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