Marketing Manager, Paid Media and Activation

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DeVry University

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

📚 Education

👥 B2C

Education • B2C

DeVry University is a private, career-focused university offering online and on-campus undergraduate and graduate degree programs, certificates, and workforce solutions. Its curriculum emphasizes technology, business, and healthcare fields (including programs in cybersecurity, software development, information technology, accounting, healthcare administration, and medical billing & coding), with services for working adults such as employer tuition benefits, military and transfer student support, and career services. DeVry also includes the Keller Graduate School of Management and highlights hands-on, career-centered learning and student support.

📋 Description

• Overseeing the operational execution and activation of paid media campaigns across social, programmatic, video, display, and other digital channels. • Serve as the primary day-to-day lead with DeVry’s media agency of record. • Work closely with internal teams across brand, creative, analytics, enrollment, and web. • Ensure campaigns are launched efficiently, optimized effectively, and aligned to broader business and enrollment goals. • Lead activation and operational management of paid media campaigns across digital channels (social, programmatic, video, display, etc.) • Partner with Senior Manager to execute media plans aligned to university goals and enrollment priorities • Coordinate campaign launches, timelines, deliverables, and optimization workflows across internal teams and agency partners. • Manage ongoing optimization discussions and ensure campaign changes are implemented effectively. • Partner closely with analytics resources to review campaign performance and identify optimization opportunities. • Facilitate communication and collaboration across teams to improve operational efficiency and campaign effectiveness.

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field. • 5–8+ years of experience in paid media, digital marketing, or related field • Strong experience working with media agencies, ideally including Omnicom or similar large agency networks • Experience leading paid media activation and optimization across digital channels • Strong operational and project management skills with high attention to detail • Demonstrated ability to manage complex campaign workflows across multiple stakeholders and timelines • Strong analytical mindset with the ability to translate data into insights and action • Familiarity with digital marketing platforms (Meta, DV360, LinkedIn, programmatic/display platforms, video platforms, etc.) and analytics tools (PowerBI, Looker Studio, GA4) • Experience in higher education or a complex, multi-touch sales cycle environment is a plus • Excellent communication and stakeholder management skills • Ability to manage multiple campaigns and priorities in a fast-paced environment