Account Strategist, Commerce

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🕒 May 22

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Directive

WebsiteLinkedInAll Job Openings

11 - 50 employees

🔒 Cybersecurity

🛍️ eCommerce

Cybersecurity • IT • eCommerce

Directive is Oneonta NY's best web design and IT company, specializing in technology implementation and management for businesses. They offer a wide range of services including managed IT, outsourcing IT, cybersecurity, cloud hosting, web development, and IT services for nonprofit organizations. With a focus on proactive IT monitoring, cybersecurity training, and managed cloud hosting, Directive is dedicated to keeping systems up and running while maximizing productivity for small and medium organizations. Their services also include computer repair, web design, and compliance with laws like the NY SHIELD Act, providing comprehensive support for businesses' technology needs.

📋 Description

• The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes. • Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors • Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices • Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews • Own how feeds and Shopping campaigns work for B2B catalogs. • Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage • Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns • Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization • Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted • Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic • Manage Buy Box health, MAP enforcement, and pricing erosion in real time • Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions • Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift) • Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss • Help build the Directive Commerce playbook.

🎯 Requirements

• 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience • Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central • Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP • Experience with B2B clients or high-SKU catalog environments • Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors • Strong written and verbal communication, including comfort presenting to C-suite buyers • Comfort working inside a consultative sales motion and contributing to audit and proposal work

🏖️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX) • Access to certified therapists through Spring Health, membership to Headspace • Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time • Annual Company-wide Retreat