Product Marketing Director – Health Systems

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🕒 April 23

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $205k - $215k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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DNAnexus

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2009

⚕️ Healthcare Insurance

🔬 Science

🧬 Biotechnology

Healthcare Insurance • Science • Biotechnology

DNAnexus is a leading provider of a comprehensive enterprise platform for genomic and precision health data management and analysis. It offers a robust suite of bioinformatics tools that enables organizations to manage, analyze, and collaborate on large-scale genomic datasets effortlessly. Leveraging cloud technology, DNAnexus facilitates secure and compliant environments for data sharing and real-world evidence generation, which can be harnessed to drive scientific breakthroughs and improve patient care. Serving industries such as pharmaceuticals, biotech, clinical diagnostics, biobanks, and population health programs, DNAnexus empowers precision health innovators to unlock insights efficiently and effectively.

📋 Description

• Architect and drive the end-to-end integrated marketing strategy for our Health Systems Solutions business • Manage marketing budget, prioritizing high-impact campaigns, messages, events, and investments that maximize ROI • Serve as a core advisor for Health Systems and Biobank markets, customers, and solutions to the SVP and cross-functional business leadership team • You will be the subject matter expert on Ideal Customer Persona (ICP) for the business • Own the creation of elite sales enablement materials and content that empower our global teams to effectively activate our solutions value across the customer lifecycle • Serve as the strategic bridge between Product, Sales, Business, Marketing and Communications and Customer Success

🎯 Requirements

• 7+ years of progressive product marketing experience • at least 3+ years in SaaS/Platform technologies, including AI-enabled solutions • Demonstrated expertise in modern, AI-augmented marketing approaches • Significant experience within Health Systems, with a working knowledge of the Omics landscape, clinical research labs, R&D, Biobanks, technology platforms, and population health • Demonstrated, hands-on experience leveraging AI tools (generative AI, predictive analytics, automated content platforms) to accelerate marketing output and improve commercial outcomes • Proven track record of influencing SVP and C-suite stakeholders through sophisticated strategy and clear communication • Experience managing or directing marketing budgets with a keen eye for optimizing spend, articulating value, and making data-driven decisions • A self-starter who excels in highly collaborative environments that can drive and reinforce organizational alignment around key initiatives • Bachelor’s degree required; MBA or advanced degree preferred

🏖️ Benefits

• medical insurance • dental insurance • vision insurance • 401(k) retirement plan • life insurance • long-term disability insurance • short-term disability insurance • flexible paid time off • 12 weeks of paid parental leave • national holidays paid