Google Ads Manager – Growth Strategist

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effect

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

💄 Beauty

🛍️ eCommerce

🧘 Wellness

Beauty • eCommerce • Wellness

effect is a skincare brand founded by Dr. Luise Berger and her daughter Eleonora Berger, specializing in innovative and scientifically-backed beauty products. The brand focuses on clean beauty, offering a range of skincare solutions tailored to individual skin needs, including serums, creams, and specialized treatments for various skin types and conditions. With a commitment to sustainability and high-quality ingredients, effect aims to enhance natural beauty while ensuring products are free from irritating components.

📋 Description

• Strategic planning, management and scalable development of Google campaigns in the premium D2C segment • Precise targeting of affluent, discerning audiences with a clear premium positioning • Independent management of large advertising budgets with a focus on profitability, new-customer ROAS and sustainable growth • Development and continuous optimization of high-quality funnel structures, including conversion-driven, mobile-optimized landing pages • Close collaboration with the creative team and founders to develop high-performing static and video ads • KPI-driven analysis and data-based optimization across the entire customer journey in the premium segment • Continuous testing of creatives, hooks, keywords and audiences while preserving brand aesthetic and positioning

🎯 Requirements

• Several years of solid performance marketing experience (Google) for high-priced D2C brands — we are explicitly looking for candidates with a background in premium beauty, jewelry, fashion, interior, etc.; no mass-market or discount background • Proven track record scaling brands in the luxury or premium segment • Deep understanding of the psychology of affluent consumers and their decision-making processes • Confident in independently managing and profitably scaling larger advertising budgets • Strong analytical skills and excellent understanding of KPIs, ROAS and funnel mechanics • Entrepreneurial mindset, loyalty and a positive attitude • High sense of responsibility, commitment and intrinsic motivation

🏖️ Benefits

• High flexibility and remote / home-office option • Autonomous work with genuine scope to shape the role • Direct impact on scaling a fast-growing medical luxury brand • Short decision-making paths and close collaboration with the founders and graphic designers • Above-average growth potential based on performance • Long-term perspective in an ambitious, expanding company