Senior Enterprise Product Marketing Manager

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🔥 3 hours ago

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BASE Foundation

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2001

🏢 Enterprise

☁️ SaaS

🌐 Web 3

Enterprise • SaaS • Web 3

BASE Foundation is a platform designed to support developers in building onchain applications. It provides resources such as tutorials, development tools, and a comprehensive curriculum on smart contract development. BASE also offers grants to support innovative and impactful onchain projects. The foundation emphasizes accessibility with features like network information, node setup tutorials, and guidance on deploying smart contracts and using oracles.

📋 Description

• Own the enterprise GTM roadmap for Base financial markets, including positioning, messaging, segmentation, and launch strategy across institutional use cases (trading, lending, tokenization). • Build a repeatable enterprise proof engine: written case studies, sales-enablement collateral, solution briefs, and flagship video content mapped to priority customer profiles. • Lead cross-functional launches with Product, BD, CDP, DevRel, Comms, Legal, and Compliance, translating complex and regulated capabilities into clear narratives for business buyers. • Drive competitive and market intelligence for enterprise crypto, bringing the voice of the enterprise customer into the product roadmap. • Define and report the metrics that matter - pipeline influence, partner amplification, launch performance, and adoption - then optimize against them. • Shape the working model for Base's enterprise marketing function and mentor junior PMMs as the team scales.

🎯 Requirements

• 6+ years in product marketing or GTM roles with demonstrated B2B/enterprise outcomes, ideally in crypto and/or financial markets. • Track record of owning end-to-end GTM and launches for technical financial products with measurable adoption or revenue results. • Fluency with how onchain trading, lending, and tokenization work, and demonstrated ability to partner with Product and Engineering on roadmap decisions. • Proven cross-functional leadership in 0-to-1 environments, with examples of stretching from strategy through hands-on execution. • Experience marketing to financial institutions in regulated environments (e.g., MiCA, AML/CFT) or building/scaling a sales-enablement engine for a BD-led motion. • Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.

🏖️ Benefits

• Total compensation may also include equity and bonus eligibility • Benefits (medical, dental, vision, 401(k))