Product Marketing Manager – Subscriptions

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🔥 0 minutes ago

☕ Washington – Remote

☕ Washington – Remote

💵 $80k - $90k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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BPCS, Comprehensive marketing solutions, ltd.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

BPCS, Comprehensive marketing solutions, ltd. is a marketing agency founded in 2015 by four friends and experienced advertising professionals. The company offers integrated marketing, business consulting, advertising, and marketing strategies. Positioned as a 'big little agency,' BPCS combines the resources of larger firms with the personal touch and commitment of smaller agencies, providing responsive and dedicated services to meet complex marketing challenges.

📋 Description

• Define and execute growth strategies for existing and future subscription offerings. • Identify opportunities to improve subscriber acquisition, conversion, engagement, retention, and lifetime value. • Analyze customer behavior, market trends, competitive activity, and business performance to develop actionable recommendations. • Serve as the primary marketing partner to product stakeholders and help influence product roadmaps, customer experiences, value propositions, and future investments. • Lead go-to-market planning and execution for new subscription products, features, benefits, promotions, and business initiatives. • Develop product positioning, messaging, launch strategies, and integrated marketing plans that increase awareness, trial, and adoption. • Partner with analytics and lifecycle marketing stakeholders to measure performance and optimize conversion and retention. • Represent the subscription portfolio across major product launches, seasonal campaigns, creator initiatives, retail moments, and broader brand activations. • Develop cross-channel acquisition and engagement strategies in partnership with paid media, affiliate marketing, lifecycle/CRM, and growth marketing stakeholders. • Establish promotional plans and activation frameworks that support subscriber and recurring-revenue growth. • Manage multiple cross-functional workstreams, communicate recommendations to senior stakeholders, and maintain alignment throughout execution. • Proactively identify business challenges and recommend solutions rather than relying on predetermined tasks.

🎯 Requirements

• 5+ years of experience in subscription marketing, product marketing, growth marketing, lifecycle marketing, or a related discipline. • 5+ years of experience developing and executing go-to-market strategies for consumer products, digital services, subscriptions, or other recurring-revenue offerings. • Demonstrated experience driving acquisition, conversion, engagement, retention, or customer lifetime value. • Experience managing cross-functional initiatives involving product, marketing, analytics, and business stakeholders. • Ability to translate customer, market, and performance insights into actionable marketing and product recommendations. • Proven ownership of marketing strategy from initial planning through execution and performance measurement. • Excellent written and verbal communication, presentation, and stakeholder-management skills. • Strong project-management capabilities and the ability to manage multiple priorities in a highly collaborative environment. • Track record of producing measurable business impact, supported by metrics or clear directional growth results.

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible Spending Account • 401k program • Competitive PTO offerings • Parental Leave • Opportunities for professional growth and development