Sr. Demand Generation Manager

Job not on LinkedIn

August 6

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Dropbox DocSend

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SaaS • Enterprise • Security

Dropbox DocSend is a secure document sharing platform that provides users with real-time control and insights over their shared files. It simplifies the process of managing, sharing, and tracking important documents by allowing links to be sent instead of bulky attachments. The platform is trusted by over 34,000 companies globally and offers features like file download control, real-time intelligence, and dynamic watermarking. Dropbox DocSend is particularly useful for board communications, fundraising, investment management, media sales, and professional services. With the capability to update files after sharing and access detailed analytics, it helps users remain organized and informed, ultimately increasing efficiency and security in document sharing.

51 - 200 employees

☁️ SaaS

🏢 Enterprise

🔐 Security

📋 Description

• Develop and deploy integrated marketing campaigns to drive leads, meetings, and pipeline, activating channels including email, website, paid digital and search, content, ABX, and events • Manage events and conferences, ensuring thoughtful messaging, excellent execution, and high ROI for ~40 events per year • Run paid digital campaigns, assessing ROI across third-party content syndication, Google Ads, LinkedIn, and more • Define and build lead scoring, attribution, and quarterly forecasting in collaboration RevOps • Partner closely with Sales, RevOps, and BDR teams to enhance lead quality, increase conversion rates, and accelerate pipeline velocity • Provide robust reporting and thoughtful analysis for continuous improvement to marketing, sales, and senior management • Analyze market trends and campaign performance to refine and optimize demand generation strategies • Ruthlessly monitor pipeline health and revenue performance metrics to ensure marketing’s impact, delivering actionable insights and driving timely strategic pivots • Supervise the Demand Gen Senior Manager and marketing ops contractor • Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation • Demonstrate knowledge of the K-12 market and buyers, education trends, and product benefits

🎯 Requirements

• 6-8 years of demand generation experience, with a focus on building out programs in a start-up environment, in support of growth goals • Passion for B2B SaaS technology, with a desire to make a meaningful impact in public education • Successful track record of leading revenue growth via pipeline growth and MQL generation • Curiosity and a commitment to continuous learning • Proven track record of running effective campaigns and events, grounded in best practices and account-based principles and techniques • Excellent written and verbal communication skills, with expertise adapting existing messaging and long-form content into channel-specific messaging (landing pages, email, paid digital, etc.) • Strong analytical skills and experience in data-driven decision-making • Ability to thrive and take initiative in a small marketing team, with shifting priorities • Demonstrated project management experience, meeting deadlines across multiple teams, navigating unexpected obstacles with grace • Technical proficiency in marketing automation and CRM software, ideally Hubspot and Salesforce

🏖️ Benefits

• Healthcare coverage covered at 100% for employees & 35% for all dependents • Uncapped PTO • Monthly productivity allowance (work where you thrive! This covers a co-working space, coffee shop, working lunch) • New hire stipend for remote office set-up • Monthly wifi reimbursement • Annual personal office supply stipend • Stipend for skills development (begins at 1-year anniversary)