Inbound Marketing Lead

🔥 0 minutes ago

🇿🇦 South Africa – Remote

💵 R18k - R25k / month

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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DotActiv

WebsiteLinkedInAll Job Openings

51 - 200 employees

☁️ SaaS

🛒 Retail

🤝 B2B

SaaS • Retail • B2B

DotActiv is a provider of category management solutions, focusing on optimizing shelf space, curating product assortments, and making savvy category management decisions for retailers and suppliers. Their services include planogram development, assortment optimization, clustering, floor space optimization, and retail data analysis, supported by powerful AI assistants like Lola and Luna. DotActiv's software solutions enable real-time data-driven insights, allowing retailers to enhance product visibility, meet customer demand, and drive sales growth. With a strong emphasis on sustainability, DotActiv also helps retailers prioritize eco-friendly products to align with market trends and consumer preferences. Their comprehensive suite of tools supports businesses in over 31 countries, promising measurable results in sales, stock turn, and margins through enhanced strategic store and product management.

📋 Description

• Drive the inbound marketing engine by planning, producing, and distributing articles, case studies, emails, and lead magnets aligned with customer journeys • Actively use generative AI platforms such as ChatGPT and Claude to draft, repurpose, and scale written content while maintaining tone and technical accuracy • Interview internal product specialists and industry experts to extract domain knowledge and convert it into high-value marketing assets • Direct the workflow, deadlines, and output of the in-house Graphic Designer to ensure visual content supports copy and brand guidelines • Monitor core inbound metrics including traffic, conversion rates, and MQLs using CRM/marketing platforms and iterate on underperforming assets

🎯 Requirements

• 2–4 years of hands-on experience in B2B content marketing or inbound marketing • SaaS/Software experience is a strong advantage • Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation • Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics • Capability to coordinate visual creative work, manage content calendars, and keep production on schedule • Exceptional written English skills with a sharp eye for editing and technical accuracy

🏖️ Benefits

• Cost to Company of between R18 000 - R25 000 • Opportunity to upskill yourself in any field that adds value to your current position • Transparent job grading system • Developmental path specific to your circumstances, allowing you to track your progress