DraftKings Inc.
Gaming • Sports • B2C
DraftKings Inc. is a global company known for providing innovative products and experiences primarily in the sports betting and fantasy sports sectors. The company boasts a strong presence across multiple countries, aiming to deliver exceptional customer moments and overcoming challenges through teamwork and persistence. At DraftKings, innovation in engineering, analytics, and product development is key, with a focus on creating unforgettable customer experiences in sportsbook and casino operations. The company emphasizes a dynamic work culture, inclusion, equity, and global collaboration within its diverse teams.
CRM Manager, Casino
Job not on LinkedIn
November 20
DraftKings Inc.
Gaming • Sports • B2C
DraftKings Inc. is a global company known for providing innovative products and experiences primarily in the sports betting and fantasy sports sectors. The company boasts a strong presence across multiple countries, aiming to deliver exceptional customer moments and overcoming challenges through teamwork and persistence. At DraftKings, innovation in engineering, analytics, and product development is key, with a focus on creating unforgettable customer experiences in sportsbook and casino operations. The company emphasizes a dynamic work culture, inclusion, equity, and global collaboration within its diverse teams.
📋 Description
• Own the end-to-end CRM strategy for calendar-based communications across DraftKings Casino and Golden Nugget brands • Lead an operational marketing team, setting the bar for performance, campaign execution, and delivery • Build and manage the marketing calendar, aligning messaging and segmentation around key promotional and seasonal moments • Partner across Marketing, Analytics, Engineering, and Operations
🎯 Requirements
• At least 5 years of CRM or retention marketing experience, ideally in regulated gaming, e-commerce, or tech environments • At least 1 year of people management experience • Strong analytical mindset with experience running and interpreting A/B tests • Familiarity with CRM tools such as Braze and scripting logic like Liquid or conditional logic • Basic knowledge of SQL, HTML, or Tableau is a plus
🏖️ Benefits
• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities • Bonuses
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