Product Marketing Manager

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Driftrock

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🤝 B2B

💰 Venture Round on 2018-02

Automotive • Marketing • B2B

Driftrock is a company specializing in lead generation and marketing for the automotive industry. They provide tools and services to help automotive brands secure high-quality leads and optimize their marketing campaigns. Their platform facilitates the integration of various advertisement and lead management systems to boost vehicle sales, leveraging first-party data and customer-centric marketing strategies. Driftrock offers their services across multiple channels, utilizing advanced technologies to streamline the process of capturing and converting leads in a competitive market.

📋 Description

• Own the GTM asset library from day one, the sales decks, one-pagers, battlecards, and product launch materials that determine whether prospects understand our differentiation and reps walk into every meeting with confidence. • Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win. • Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal. • Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships. • Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey. • Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital. • Support Driftrock's thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space.

🎯 Requirements

• Proven track record building GTM sales assets, decks, one-pagers, battlecards, that sales teams actually use to win deals in a B2B SaaS environment. • Strong writer who can simplify complex technical products into clear, differentiated narratives, from short-form sales copy to long-form positioning. • Comfortable working directly with sales and commercial teams; you know how to ask the right questions and turn the answers into materials that land. • Strong design eye, you produce on-brand, professional materials and know the difference between a good and a great deck. • A self-starter who sets their own priorities, works with autonomy, and ships without hand-holding. • Background in automotive, mobility, or adjacent B2B verticals (bonus). • Familiarity with competitive positioning frameworks, e.g. April Dunford's Obviously Awesome (bonus). • Track record in a similar-sized scale-up (20–50 people) (bonus). • Experience with lead generation, marketing automation, or AdTech products (bonus).

🏖️ Benefits

• Share options in Driftrock, on founder-friendly, tax-efficient EMI terms, including the option to retain vested options after leaving (at board discretion). • Comprehensive Vitality health cover: medical, dental, vision, hearing, mental-health support and therapy, cancer cover, a free Headspace subscription and Vitality rewards. • 24 to 28 days' holiday (24 + 1 extra each year, capped at 28), plus bank holidays. • Pension contributions, life assurance (3x salary) and income protection. • Electric car salary-sacrifice scheme (Octopus): save up to ~40%, with insurance, servicing and a charging perk included. • Enhanced maternity and paternity leave. • A learning budget for books, courses and conferences, plus time for personal goals. • Perks and discounts via CharlieHR, and a BMW Group employee discount programme.