Manager, Paid Media

🕒 May 19

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Athletic Greens

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2010

🧘 Wellness

Wellness • Health

Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

📋 Description

• Plan, launch, and manage campaigns for the international markets across the following channels: Search (via Google Search intent targeting), Shopping (product feed optimisation and scaling), YouTube (video campaigns on YouTube), and Display (prospecting and remarketing). • Maintain clean account structures and naming conventions, collaborating with stakeholders and peers within the North America and regional teams ensuring consistency with brand and marketing guidelines. • Take ownership of campaign performance and delivery. • Monitor and optimise campaigns regularly (bids, budgets, targeting, creatives). • Identify scaling opportunities and performance improvements. • Run structured A/B tests across ads and landing pages. • Improve core metrics (CPA, ROAS, CTR, conversion rate). • Manage and optimise feeds via Google Merchant Center. • Improve product data quality to enhance visibility and performance. • Conduct keyword research and search intent mapping. • Build and refine audience strategies (remarketing, custom, in-market). • Continuously expand and refine targeting. • Implement and validate conversion tracking using Google Analytics and Google Ads. • Ensure accurate data flow and attribution. • Produce regular reports with clear insights and recommendations. • Manage budgets effectively across channels and campaigns. • Forecast performance and adjust spend based on results. • Ensure efficient spend aligned to business goals. • Work with creative, product, and marketing teams to improve campaign performance both within the North America and regional/international teams. • Communicate performance updates and actionable insights to stakeholders.

🎯 Requirements

• 5+ years of experience in-house or at a top-tier agency managing Search, Shopping, YouTube, and Display campaigns above the 7 figure budget range per month while held to strict customer acquisition and CAC targets in the DTC e-commerce space (ideally for a subscription business) • Strong understanding of PPC fundamentals and bidding strategies. • Experience with feed optimisation and Google Merchant Center. • Hands-on-keys experience within Google Ads platform responsible for end-to-end planning, execution, management, optimizing and reporting of campaigns. • Experience building out, updating and owning comprehensive annual testing roadmaps and a learning agenda for Google Ad channels. • Process-oriented mindset to support identifying team needs and contributing to the development of efficiency workflows crossfunctionally. • Meticulous attention to detail and proven ability to effectively manage and prioritize multiple workstreams concurrently. • Excellent interpersonal, communication and organizational skills to collaborate across teams and articulate ideas effectively. • The ability to thrive in a fast-paced environment with a positive attitude always looking to improve performance. • A proactive approach to work bringing new ideas to the table rather being reactive and waiting to be told what to do. • Demonstrated interest in the broader cultural landscape across social media, spanning health and wellness, sport, social trends, etc.

🏖️ Benefits

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence) • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.