Demand Generation Manager – ABM

🕒 May 15

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Customer.io

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2012

☁️ SaaS

💰 Series A on 2022-03

SaaS • Marketing

Customer. io is a customer engagement platform that helps businesses create personalized journeys across multiple channels, such as email, SMS, and in-app messaging, by leveraging first-party data. The platform offers solutions for crafting and automating messages with high flexibility and customization. It includes features such as data pipelines for managing customer data, visual workflow builders for automation, and tools for analytics and A/B testing to optimize messaging campaigns. Designed to scale with businesses of all sizes, Customer. io integrates with existing tools and provides a secure, compliant environment with high uptime, making it a trusted choice for over 7,400 brands globally.

📋 Description

• Run competitor takedown campaigns targeting priority accounts — building the playbooks, messaging, and offers that give our sales team an edge in competitive deals against Marketo, Klaviyo, Braze, and others • Scale the ABM program in North America — running direct mail, gifting, survey, and targeted offer campaigns against priority accounts, working hand-in-hand with sales to move deals forward • Build and iterate on ABM plays that break through the noise — personalized content, sequenced outreach, and creative tactics tailored to high-value accounts and segments • Partner closely with AEs and Sales Directors to identify intent signals, flag account-level activity, and create campaigns that accelerate pipeline • Develop coordinated post-campaign follow-up strategies in lockstep with sales — not just launching plays but owning what happens after • Turn one-off experiments into repeatable programs — launch a play, measure it, and if it works, productize it into an always-on motion • Support targeted field events and executive experiences in North America as part of the broader ABM strategy

🎯 Requirements

• Located in North America • Competitive marketing experience — proven track record building takedown campaigns, displacement messaging, and sales plays targeting specific platforms; ideally with direct experience competing against Marketo, Klaviyo, Braze, or similar • Track record of success in creating and scaling demand programs in B2B SaaS • Hands-on experience running ABM programs end-to-end - from account selection and campaign design through to pipeline reporting • Experience with direct mail, gifting, and physical campaign execution (tools like Postal, Sendoso, or similar) • Knowledgeable and experienced using marketing, sales, and ABM tools like Salesforce, Customer.io, Hubspot, Marketo, Usergems, Zoominfo, and/or Salesloft. • Strong collaborator with sales — someone who sees AEs as partners, not just consumers of leads, and proactively brings them into campaign design • ROI and metrics-driven — ability to create, analyze, and iterate based on data • Growth mindset and self-motivated; comfortable building programs from scratch and owning outcomes • Familiarity with the MarTech competitive landscape is a strong plus — existing context on where Customer.io competes will accelerate ramp.

🏖️ Benefits

• 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family • 16 weeks of paid parental leave • Unlimited PTO • Stipends for remote work and wellness • A professional development budget • More