Senior Demand Generation Manager, North America – Commercial & Mid-Market

🕒 May 15

🇺🇸 United States – Remote

💵 $130k - $150k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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CloudBees

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2010

🤝 B2B

💰 $95M Debt Financing on 2021-12

Software • B2B • DevOps

CloudBees is a leading provider of DevOps solutions, specializing in optimizing and managing the software development lifecycle through its advanced Continuous Integration and Continuous Delivery (CI/CD) capabilities. By leveraging Jenkins, CloudBees enables developers to streamline workflows, automate processes, and enhance software delivery across hybrid and multi-cloud environments. CloudBees empowers organizations to optimize developer experiences through features like security and compliance management, feature management, and smart testing, ensuring seamless integration of tools within the DevOps ecosystem.

📋 Description

• Own the North America commercial and mid-market demand generation strategy, aligned to pipeline and revenue goals. • Partner closely with sales leadership, account executives, BDRs, and RevOps to identify priorities, target segments, and growth opportunities. • Plan and execute integrated campaigns across channels including paid media, email, webinars, content syndication, nurture, and retargeting. • Build and run account-based and pipeline acceleration programs for priority accounts and segments. • Create and manage regional campaign calendars and execution plans that align with quarterly business objectives. • Collaborate with product marketing on messaging, positioning, launches, and persona-based campaign development. • Work with content, brand, and web teams to develop landing pages, campaign assets, nurture journeys, and conversion paths. • Partner with marketing operations to ensure clean campaign setup, attribution, reporting, lead routing, and funnel visibility. • Analyze campaign performance and pipeline impact, then optimize based on data, conversion trends, and sales feedback. • Bring a test-and-learn mindset to channel mix, messaging, offers, and segmentation. • Help improve how demand generation operates by identifying smarter workflows, automation opportunities, and scalable execution models.

🎯 Requirements

• 7+ years in B2B demand generation, regional marketing, or revenue marketing, ideally in SaaS or enterprise technology. • Strong experience supporting commercial, mid-market, or growth segments in North America. • Proven track record of building integrated campaigns that drive qualified pipeline and revenue impact. • Experience partnering closely with sales teams and translating commercial goals into marketing plans. • Ability to manage both top-of-funnel demand creation and mid-/late-funnel pipeline acceleration. • Hands-on experience with channels such as paid social, search, email, webinars, events, ABM programs, and nurture. • Strong analytical skills with experience using data to guide budget allocation, optimization, and stakeholder conversations. • Comfortable working in a fast-moving environment where you may need to build while operating. • Excellent project management and communication skills. • Able to influence cross-functional teams and work effectively across functions and levels.

🏖️ Benefits

• Health Insurance • Dental Insurance • Vision Insurance • Short & Long Term Disability • Life Insurance • HSA/FSA • Remote Work Environment • Flexible Time Off • Paid Company Holidays • Parental Leave • Variable Bonus Plan dependent on your role • Stock grant opportunities dependent on your role • 401(k) with Company Match