Manager, Creative & Content – B2C Demand Generation

🕒 May 15

🇺🇸 United States – Remote

💵 $78.2k - $130.4k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Nielsen

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1923

📱 Media

💰 Post-IPO Debt on 2023-02

Media • Data Analytics • Marketing

Nielsen is a global measurement and data analytics company that provides audience measurement and media metrics solutions across various platforms. They offer cross-media measurement services spanning TV, digital, streaming, and audio for more precise media planning and marketing optimization. Nielsen's flagship product, Nielsen ONE, integrates these services to deliver a comprehensive view of audience habits and preferences. Additionally, they offer insights and tools for understanding consumer behavior and optimizing marketing strategies, backed by a robust data infrastructure including big data and panel methodologies. Nielsen also champions diversity and inclusion, emphasizing a culture supported by a diverse workforce and numerous business resource groups.

📋 Description

• Lead the creative vision for all B2C demand generation campaigns • Design and produce compelling visual assets including display ads, social creatives, and email templates • Own the content strategy for panelist recruitment • Write and direct copy across consumer-facing touchpoints • Manage the daily production of creative assets • Develop efficient workflows and asset management systems • Collaborate closely with the Demand Generation Manager to build a structured creative testing agenda • Analyze creative performance data and translate findings into actionable improvements • Ensure creative is built to perform and maintain consistency across consumer-facing touchpoints

🎯 Requirements

• 6–9 years of experience in creative, content, or brand roles with a strong B2C and performance marketing focus • A dual skillset across creative design and content/copy • Proven ability to produce high volumes of creative content without losing quality • Strong understanding of digital and social channels • Experience working with and managing external agency partners and freelancers • A test-and-learn mindset with analytical fluency • Expert-level proficiency in Google Workspace • Proficiency in design tools such as Adobe Creative Suite, Figma, or equivalent • Strong working knowledge of AI tools • Expert-level written and verbal English communication skills • Highly collaborative with strong attention to detail and deadlines

🏖️ Benefits

• comprehensive health and wellness plans • 401(k) with a Nielsen company match • generous paid time off policy • additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility