Paid Social Channel Manager

🕒 May 15

🇺🇸 United States – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Remote

WebsiteLinkedInAll Job Openings

501 - 1000 employees

👥 HR Tech

☁️ SaaS

🏢 Enterprise

HR Tech • SaaS • Enterprise

Remote is a global HR platform that simplifies the process of hiring, onboarding, managing, and paying employees and contractors worldwide. It offers comprehensive solutions for recruitment, payroll management, contractor management, and compliance. The platform supports businesses in handling HR tasks seamlessly and efficiently, ensuring fast and compliant payouts, providing employer of record services, and facilitating employee benefits and equity offerings. Additionally, Remote integrates with various HR systems, allowing for a flexible, scalable, and reliable solution for businesses looking to expand globally.

📋 Description

• Develop, execute, and manage paid social strategies (Meta, LinkedIn, X/Twitter) focused on high-value B2B target accounts. • Own audience architecture, including building Ideal Customer Profile (ICP) audiences using Clay, exclusion lists, and leveraging intent data and predictive audiences for personalized ad experiences. • Manage end-to-end campaign execution, covering awareness, retargeting, and demand generation objectives across various geos (AMER, EMEA, APAC). • Conduct daily pacing, performance audits, and continuous ad copy and creative formats testing to optimize efficiency (cpMQL/cpOPP) and scaling. • Partner with creative teams to develop a creative testing roadmap and ensure assets align with platform best practices, managing creative refresh cadences (e.g., every 3-4 weeks). • Ensure robust conversion tracking (e.g., CAPI/X Pixel integration) and UTM architecture for accurate measurement and ROI attribution across CRM and marketing automation platforms.

🎯 Requirements

• 6+ years of experience in B2B performance marketing, specifically managing multi-million dollar budgets across paid social. • Advanced knowledge of major paid media platforms (Meta Ads Manager, LinkedIn Campaign Manager) and relevant B2B marketing tools (e.g., HubSpot, Salesforce, ZoomInfo, Clay). • Proven expertise in audience segmentation, scaling spend, and managing complex B2B full-funnel campaigns. • Expertise in UTM architecture, conversion tracking installation, and data-driven optimization. • Experience in a B2B tech environment targeting Finance, HR, and Operations leaders in mid-market and enterprise accounts.

🏖️ Benefits

• work from anywhere • flexible paid time off • flexible working hours (we are async) • 16 weeks paid parental leave • mental health support services • stock options • learning budget • home office budget & IT equipment • budget for local in-person social events or co-working spaces