Demand Generation Associate, Technician Marketing

🕒 May 15

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FlexTrades

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎯 Recruiter

Manufacturing • Recruitment

FlexTrades is a company that provides project-based workforce solutions specifically aimed at the manufacturing and engineering industries. They specialize in deploying skilled tradespeople to help businesses meet production goals, address backlogs, and handle labor shortages, with a focus on U. S. -based manufacturing facilities. FlexTrades offers a variety of services including manufacturing support, custom labor solutions, and engineering support, assisting companies in maintaining production capabilities during increased demand or workforce challenges. Known for their responsive and professional service, FlexTrades effectively bridges the skills gap by supplying highly skilled workers, such as machinists and welders, when needed by their clients.

📋 Description

• Program Development: create and launch new demand generation initiatives focused on technician acquisition and bench re-engagement. • Email Marketing: plan, build, and optimize email marketing campaigns to nurture leads and drive engagement across the funnel. • Digital Marketing: manage and optimize the efficient use of job boards and company review sites to drive brand awareness, improve acquisition, and identify skilled technicians aligned to client demand. • Communications: drive candidate communication programs, newsletters, spotlights, and related programs to build a loyal, long-term technician community. • Candidate Flow Optimization: collaboration with recruiting and marketing to streamline and optimize lead handoffs, scoring, and funnel progression. • Reporting & Analysis: own campaign reporting; analyze performance metrics; share insights to improve open rates, application rates, click-through rates, conversions, and pipeline impact. • Content: coordinate and work closely with team members to develop creative content for marketing initiatives. Explore new channels to expand footprint and alignment with key technician segments including, but not limited to, sociations, career fairs, trade schools, etc.

🎯 Requirements

• Bachelor’s degree in marketing, communications, business, or similar discipline • 4+ years of experience in service-driven demand generation, B2B and B2C marketing, or growth marketing roles • Deep knowledge of email marketing, including list segmentation, deliverability, A/B testing, and reporting • Hands-on experience with job boards and related candidate acquisition channels as well as review sites • Strong analytical skills and proficiency with back-end communication and reporting systems and tools (e.g., Bullhorn, Canvas, Salesforce, Google Analytics, Excel, etc.) • Excellent project management skills and attention to detail • Strong collaboration and communication skills, with a cross-functional mindset.

🏖️ Benefits

• Medical, Dental, Vision, Disability and Life Insurance coverage offered • Work remotely in the United States • Paid holidays, Vacation, & Birthday PTO • Company sponsored personal wellness plan • Home office equipment provided