Director of Integrated Marketing

Job not on LinkedIn

November 5

🏈 Ohio – Remote

Although this job is listed in Ohio, this company may be open to hiring remote in other states.

💵 $100k - $135k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

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Echo360

WebsiteLinkedInAll Job Openings

Education • SaaS • Media

Echo360 is a leading provider of learning solutions, offering a comprehensive platform for content creation, video recording and streaming, audience engagement, summative assessment, and analytics. Their Echosystem platform is an interoperable, modular end-to-end suite of solutions designed for education and business, promoting transformative learning experiences. Echo360 aims to vitalize learning experiences for instructors, students, trainers, and frontline workers by allowing for video management and the creation of interactive content and assessments. Trusted globally, Echo360 integrates seamlessly with existing LMS and HRIS systems, providing inclusive and engaging learning environments.

51 - 200 employees

Founded 2010

📚 Education

☁️ SaaS

📱 Media

💰 $15.5M Debt Financing on 2019-04

📋 Description

• Lead the creative development of integrated campaigns that bring Echo360’s brand story to life across digital, social, event, and customer channels • Define global messaging frameworks that align to brand strategy and resonate across regional markets (North America, EMEA, and APAC) • Partner with internal stakeholders to translate product and customer insights into audience-centered storytelling and content • Ensure all campaign and communication materials reflect a unified, consistent voice and brand identity • Oversee creative execution through collaboration with in-house talent, freelancers, and agency partners • Develop and execute multi-channel, globally integrated marketing initiatives, combining content, digital, social, PR, and events, to drive awareness, engagement, and lead generation • Collaborate with regional teams to adapt campaigns for local relevance while maintaining brand and messaging consistency • Support PR, thought leadership, and communications efforts to elevate Echo360’s leadership position in the learning technology space • Create cohesive campaign narratives that connect corporate, product, and customer communications under one strategic umbrella • Work closely with Sales Enablement, Customer Success, and Product Marketing to ensure campaign messaging aligns with the customer journey, from awareness to adoption and advocacy • Partner with the Demand Generation and Digital Marketing teams to ensure creative assets and messaging are optimized for performance and pipeline impact • Contribute to the development of enablement materials and internal communications that reinforce key campaign messages and brand direction • Champion Echo360’s brand voice and visual identity, ensuring consistency across all materials and regions • Guide the creation of engaging multimedia content, such as videos, case studies, thought leadership pieces, and social storytelling, that humanize the brand and drive emotional connection • Use data, market insights, and customer feedback to inform and refine campaign messaging and creative concepts • Manage and inspire creative partners, including designers, copywriters, video producers, and agencies, to deliver innovative and high-quality work on time and on brand • Foster collaboration across global teams to share best practices and ensure efficiency in creative development • Leverage AI tools to accelerate creative concepting, messaging personalization, and campaign execution • Champion responsible and ethical use of AI in content creation and audience engagement

🎯 Requirements

• Deep understanding and experience in brand positioning and messaging development in B2B SaaS or EdTech markets • The ability to craft insight-driven narratives that move ICPs to action • Strong conceptual thinking paired with flawless execution • Experience leading global, multi-channel campaigns • Proven collaboration skills across teams and functions (Sales, Sales Enablement, Customer Success, Product) • Experience working with external agencies and creative partners to execute campaigns at scale • Hands-on comfort with marketing tools, CRM, and AI-enabled creative or communications platforms • Strategic mindset with a bias toward action, creativity, and measurable impact

🏖️ Benefits

• Echo360 offers comprehensive benefits including medical, dental, vision, life & disability insurance • 401(k) plan with company match • Unlimited PTO policy