Head of Consumer PR, Communications

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13 hours ago

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Empower

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Finance • Fintech • B2C

Empower is a leading provider of financial services focused on helping individuals and organizations achieve financial freedom through retirement planning and investment management. Serving over 19 million Americans, Empower offers a comprehensive suite of finance-related services, including smart planning and investment advice, and tools like the Empower Personal Dashboard™ for a complete financial view. The company is renowned as a top retirement plan provider and works closely with personal investors, workplace plan savers, plan sponsors, and financial professionals. Empower is also recognized for initiatives in Diversity, Equity, Inclusion, and has a social commitment that bolsters community impact.

10,000+ employees

💸 Finance

💳 Fintech

👥 B2C

📋 Description

• Define and lead Empower’s consumer communications strategy to grow visibility, trust, and advocacy, aligning it with Corporate Affairs, business priorities, and executive messaging • Build and sustain Tier 1 media relationships across finance, lifestyle, and business while serving as a spokesperson and senior media advisor • Establish a branded newsroom and deliver timely, insight-driven storytelling that connects financial and cultural trends and fuels ongoing thought leadership • Create and oversee integrated PR, influencer, and earned/owned media programs that support campaigns, product launches, and brand initiatives • Develop scalable influencer engagement frameworks that elevate credible financial and lifestyle voices • Design and manage issue, reputation, and crisis response frameworks in close partnership with Risk, Legal, and Customer Care • Translate proprietary data and research into compelling narratives and partner with analytics, product, and marketing teams to surface stories that reinforce Empower’s leadership • Track and optimize PR and communications performance using reach, sentiment, share of voice, and ROI • Amplify executive voices through earned and owned channels, including op-eds, speaking engagements, and thought leadership platforms • Lead integrated communications across PR, internal communications, executive messaging, and digital storytelling to ensure consistent company-wide narrative

🎯 Requirements

• Bachelor’s degree or equivalent experience; advanced degree or certification a plus • 12–15 years in public relations, brand communications, or media strategy • Proven success leading high-profile media programs and shaping narrative at scale • Experience designing and executing integrated PR, influencer, and thought leadership programs • Strong executive communication, advisory, and spokesperson skills • Deep understanding of consumer culture, digital influence, and media dynamics • Ability to work across complex stakeholder groups and regulated environments • Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.

🏖️ Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.