Performance Marketing Director

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🔥 0 minutes ago

🌐 Germany, United Kingdom, +1 more countries – Remote

🇩🇪 Germany – Remote 🇬🇧 United Kingdom – Remote 🇫🇮 Finland – Remote

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

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Enfuce

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2016

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Enfuce is a leading provider of secure, scalable, and compliant card issuing and payment processing solutions. Their cloud-based platform offers cutting-edge features such as advanced spend controls, digital wallets, fraud and dispute management, and 3D secure authentication with an exceptional uptime. Enfuce supports multi-currency and multi-country programs, making it easy for businesses to scale globally. As principal members of Visa and Mastercard, they ensure seamless and fast deployment of card services. Enfuce works with various industries, providing tailored solutions for banking, fintech, alternative lending, and more. Their commitment to innovation and customer-centric approach has made them a preferred partner for digital banking solutions.

📋 Description

• Own the strategy and execution across digital performance and online channels to generate and nurture marketing-sourced pipeline across enterprise and mid-market segments • Lead, mentor and develop a high-performing performance marketing team • Own the Enfuce website as a demand engine, including user experience, conversion rate optimisation, SEO, content performance and analytics • Develop Enfuce’s approach to the emerging agentic buyer journey and optimise digital presence for human buyers and AI-driven discovery • Own visibility, citation and authority strategy across LLMs, AI search, traditional search, high-intent communities and category review platforms • Lead paid media strategy across search, social, retargeting, programmatic, syndication and ABM • Manage agency partners across paid search, GEO, SEO and LinkedIn • Own database-driven marketing programmes using segmentation, lead nurturing, intent data and marketing automation • Partner with Marketing Operations on funnel performance, pipeline contribution and marketing ROI • Drive experimentation across paid and owned channels, including new formats, technologies, AI tooling and approaches

🎯 Requirements

• 10+ years of B2B marketing experience • At least 5+ years leading performance marketing or demand generation functions • Experience within SaaS, fintech or another complex enterprise sales environment • Proven experience owning and delivering marketing-sourced pipeline targets across enterprise and mid-market segments • Deep understanding of performance marketing within long, complex enterprise sales cycles • Strong experience owning and optimising websites across SEO, UX, CRO, analytics and content performance • Demonstrable success scaling paid media across search, social, ABM and programmatic channels with clear commercial ROI • Experience running database marketing programmes using segmentation, lead nurturing, intent-driven campaigns and marketing automation • Experience developing AI-ready demand generation strategies and using AI tooling • Understanding of buyer research behaviour through LLMs, AI search and agentic buying journeys • Strong commercial judgement and confidence managing significant marketing investment • Track record of building, mentoring and developing high-performing marketing teams • Experience working in a high-growth or rapidly evolving business environment • Fintech or payments experience is beneficial • Nice to have: fintech, payments or financial services experience; LLM and generative search optimisation; significant paid media budgets and external agencies; complex B2B technology marketing

🏖️ Benefits

• High autonomy & ownership • Unlimited growth potential • Flexible, remote work • Comprehensive benefits package • Competitive salary reassessed regularly • Employee stock option program • Flexible paid time off • Up to 5 weeks of annual vacation days • Paid family leave, subject to country regulations • Hybrid or remote work options • Team activity budget for three quarters a year • Company-wide event in the fourth quarter • Depending on location: healthcare, pension, phone support, lunch, wellbeing and insurance benefits