Demand Generation Manager

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🕒 April 7

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Engineered Tax Services Inc.

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

💸 Finance

💳 Fintech

☁️ SaaS

Finance • Fintech • SaaS

Engineered Tax Services Inc. is the nation's premier tax credit and incentives firm that combines expert knowledge in engineering with tax and accounting principles. The company's team, consisting of tax attorneys, engineers, and scientists, specializes in services such as cost segregation, R&D tax credits, and various tax deductions to help clients maximize their tax benefits. They have successfully generated billions in U. S. stimulus incentives, impacting numerous jobs across the economy.

📋 Description

• Lead the design, execution, and optimization of ETS's full-funnel marketing infrastructure • Design and build full-funnel marketing architecture • Conduct monthly funnel analysis to identify drop-off points and implement fixes • Own paid media architecture across Google Ads, YouTube, and Meta platforms • Manage the marketing technology stack and ensure data integrity • Develop the marketing attribution model • Build real-time dashboards reporting on funnel metrics • Build and refine Zoho CRM workflows in partnership with sales • Coordinate with sales leadership to gather feedback on lead quality

🎯 Requirements

• 5+ years of experience in growth marketing, demand generation, or revenue operations • Deep expertise with CRM platforms (Zoho strongly preferred) • Deep hands-on experience building marketing automation workflows and lead nurture sequences • Experience implementing Meta Conversions API (CAPI) or similar server-side tracking • Experience with Meta Ads Manager, Google Ads, YouTube Ads • Strong analytical skills—comfortable with funnel metrics, conversion rate analysis, and attribution • Experience managing ad agency relationships and vendor performance oversight • Bachelor's degree in Marketing, Business, Data Analytics, or related field • Proven track record of improving MQL-to-SQL conversion rates at scale. • Ability to write reports, business correspondence, and operational documentation. • Ability to effectively present information and respond to questions from managers, sales staff, clients, and the general public.

🏖️ Benefits

• Medical • Dental • Vision • Basic Life • Vol Life • Short-Term Disability • LTD • Doctegrity • ID Theft • Legal • Pet • 401k • PTO • and much more!