Paid Ads Specialist

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Logo of Entrepreneur Cooperative

Entrepreneur Cooperative

11 - 50 employees

Founded 2023

💼 Consulting

📣 Marketing

📚 Education

Consulting • Marketing • Education

Entrepreneur Cooperative is a community organization designed for founders and entrepreneurs looking to navigate business growth and exit strategies. By offering mentorship pairing seasoned entrepreneurs with newcomers, alongside customized educational initiatives, ECo fosters a supportive environment for members at various stages of their entrepreneurial journey. The cooperative model empowers members to shape the organization's direction, focused on mutual success through shared experiences and resources.

📋 Description

• Build, launch, manage, and continuously optimize Google Ads campaigns, including Search, Performance Max, Display, and YouTube • Manage Meta Ads campaigns across Facebook and Instagram • Conduct keyword research, competitor analysis, and audience targeting tailored to healthcare decision-makers • Manage campaign budgets, bids, and bidding strategies to maximize ROAS and cost-per-lead efficiency • Write high-converting ad copy while maintaining compliance with medical advertising guidelines and platform policies • Set up and maintain accurate conversion tracking using Google Tag Manager, conversion tracking tools, call tracking, and CRM/EMR integrations • Analyze campaign performance weekly and provide recommendations based on patient acquisition and revenue impact • Troubleshoot tracking issues and campaign underperformance quickly • Monitor platform updates, algorithm changes, and healthcare-specific advertising best practices • Support landing page and conversion rate optimization initiatives • Collaborate with account managers, SEO specialists, and creative teams across the broader marketing funnel • Communicate campaign performance and recommendations clearly to internal stakeholders • Manage multiple client accounts simultaneously while maintaining organization and attention to detail • Generate qualified patient leads through paid acquisition campaigns • Improve ROAS and cost-per-lead efficiency across client accounts • Maintain accurate conversion tracking and attribution • Optimize advertising budgets based on measurable business outcomes • Identify and resolve campaign performance issues quickly • Deliver clear, actionable performance insights and recommendations

🎯 Requirements

• Advanced English (C1) required, with strong written and verbal communication skills • 2+ years of hands-on paid media experience • Agency experience strongly preferred • Proven track record managing Google Ads accounts with meaningful budget responsibility • Strong understanding of conversion tracking and attribution • Strong working knowledge of Google Ads and Google Analytics • Analytical mindset with experience using spreadsheet-based reporting • Excellent written communication skills for ad copy and client-facing reporting • Ability to manage multiple client accounts simultaneously in a fast-paced agency environment • Strong organizational skills, attention to detail, and ability to prioritize effectively • Experience running paid campaigns for medical, aesthetic, or professional service clients preferred • Hands-on Meta Ads (Facebook/Instagram) experience preferred • Familiarity with call-tracking platforms and CRM integrations preferred • Knowledge of healthcare compliance considerations in digital advertising preferred • Experience with Performance Max, Demand Gen, or advanced Google Ads features preferred • Basic understanding of landing page conversion rate optimization preferred

🏖️ Benefits

• Fully remote opportunity • Competitive compensation of $1,500 – $2,500 USD/month • Hands-on ownership of performance marketing campaigns • Work across Google Ads, Meta Ads, analytics, and conversion optimization • Gain specialized experience within medical and aesthetic marketing • Collaborative environment connecting paid media directly to measurable client revenue

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