Senior Brand and Social Marketing Manager

🕒 March 17

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Envato

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2006

🛍️ eCommerce

📱 Media

☁️ SaaS

eCommerce • Media • SaaS

Envato is a leading global community for creative assets and tools, offering a vast range of resources for digital creators, including stock videos, audio, photos, graphics, templates, and more. The platform provides unlimited downloads of high-quality assets through a simple subscription model, making it a popular choice for designers, video producers, and marketers. Envato also integrates AI technologies, enabling users to generate images and icons using AI tools and plugins for platforms like Figma, Canva, and Premiere Pro. With lifetime commercial licenses and resources sourced from global artists, Envato serves as a comprehensive solution for individuals and businesses looking to enhance their creative projects.

📋 Description

• Develop and evolve Envato’s global brand strategy, ensuring clarity of positioning, voice and visual identity. • Translate brand strategy into clear frameworks, guidelines and campaigns that empower teams to deliver consistent and high-quality outputs. • Champion a deep understanding of creative professionals, ensuring brand and social activity resonates authentically with Envato’s core audience. • Partner with Marketing, Product and Tech teams to ensure integrated and cohesive brand storytelling. • Guide the planning and delivery of brand and social campaigns, ensuring alignment to company objectives and measurable outcomes. • Establish and track brand and social performance metrics, using insights to inform optimisation and future strategy. • Lead, coach and develop a team, fostering high performance, collaboration and professional growth. • Lead the strategic direction of organic social media across priority platforms, driving audience growth, engagement and brand advocacy. • Oversee community strategy across channels such as Reddit and other relevant platforms, strengthening relationships with creative professionals. • Stay informed on cultural, creative and technology trends to keep Envato’s brand relevant and future-focused.

🎯 Requirements

• Extensive experience in brand marketing within a dedicated brand team environment. • Strong strategic capability, with proven experience aligning brand strategy to business objectives and translating vision into actionable, measurable plans. • Proven ability to develop and evolve comprehensive brand strategy, including positioning, messaging frameworks, value propositions, and tone of voice at scale. • Demonstrated success turning brand strategy into impactful, multi-channel go-to-market campaigns that drive awareness, engagement, and commercial growth. • Proven leadership experience managing and developing high-performing teams. • Deep expertise in organic social media strategy and execution across major platforms, with a strong understanding of how social supports broader brand and growth objectives. • Experience building, scaling, and engaging communities on platforms such as Reddit and other community-led channels. • Deep understanding of creative professionals and the needs of creative communities. • Excellent stakeholder management skills, with the ability to influence and align senior leaders across functions. • Strong analytical capability, with experience using data and insights to inform brand and social strategy and optimise performance. • Lived experience as a creative professional or hands-on creative background. • Experience working within a technology or digital subscription business. • Experience in global brand management. • Familiarity with social analytics, community management and content planning tools.

🏖️ Benefits

• Flexible Working: remote-first across Australia or New Zealand with flexibility for you to manage work and life as you need • Work from Anywhere: apply to work in another location for up to 3 months per calendar year. • Connection Budget: an annual budget to connect with the team IRL where and when possible. • Learning Budget: study leave and an annual budget for you to put towards your learning and development. • Home Office Allowance: a contribution towards your set-up and a monthly allowance to support work from home costs. • Wellbeing: access to a holistic assistance program that provides support in many areas of life and health. • Volunteer Leave: 2 days per calendar year to volunteer and give back to the community. • Parental Leave:20 weeks paid primary carer leave, and 6 weeks paid secondary carers leave.