Senior International CRM Manager

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🕒 April 21

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ESN

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2004

🛍️ eCommerce

🧘 Wellness

eCommerce • Wellness

ESN is a German sports-nutrition and supplement brand operated by Fitmart GmbH & Co. KG that sells protein powders, vitamins, performance supplements, bars/snacks, and fitness apparel through an online shop. The site emphasizes muscle building, recovery, hydration and general fitness performance, offers promotions, subscription/newsletter marketing, and direct-to-consumer e-commerce features (localized shipping, payment options, and an outlet).

📋 Description

• You take significant co-ownership of revenue, performance, and the ongoing development of our international CRM channel across • You develop and steer our CRM and lifecycle strategy using Klaviyo within a Shopify environment • You work in close sparring with the existing CRM Manager, supporting prioritization, execution, and continuous optimization • You conceptualize, prioritize, and execute newsletter campaigns as well as automated lifecycle flows (e.g. welcome, post-purchase, replenishment, win-back) • You think CRM holistically across the entire customer lifecycle, driving initiatives around personalization and segmentation • You continuously identify optimization opportunities, run A/B tests, and derive actionable insights • You analyze, monitor, and report on key CRM KPIs (including revenue, retention, CLV, open rate, CTR) • You collaborate closely with adjacent teams such as Webshop, Performance Marketing, and Influencer Marketing • You are fluent in French and Dutch

🎯 Requirements

• You bring 5+ years of experience in CRM, lifecycle, or email marketing within a D2C / e-commerce environment • You have deep hands-on expertise with Klaviyo, including complex setups, flows, segmentation, and testing • You have experience working with Shopify integrations • You have a strong commercial mindset and are highly data- and results-driven • You demonstrate a high level of ownership and take responsibility proactively • You work in a structured, analytical way and consistently focus on the most relevant KPIs • You thrive in dynamic environments with rapidly shifting priorities • You have a solid understanding of GDPR and data privacy regulations • You are a native German speaker and have strong English communication skills

🏖️ Benefits

• Flexible working hours and remote work options • Attractive employee discounts • Subsidy for the E-gym Wellpass • Workation • Corporate benefits • 28 days vacation/year • and much more