Marketing Manager, Content & Growth

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etg24 GmbH

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2008

🏠 Real Estate

☁️ SaaS

🤝 B2B

Real Estate • SaaS • B2B

etg24 GmbH is a provider of cloud-based software and mobile apps for digital property and homeowners association management. Their platform centralizes workflows for property managers, owners, tenants and service providers—offering document management, digital communication, online meetings and voting (Umlaufbeschluss), task and calendar management, CRM features and portal integrations. etg24 emphasizes usability, 24/7 web and native app access, data security (ISO/IEC 27001, SSL/TLS) and eco-friendly hosting, and offers tiered plans for small to enterprise-level administrations.

📋 Description

• You develop and produce content that genuinely helps our target audience, such as blog articles, technical articles, website copy, newsletters, social media posts, customer communications, and product messaging. • You simplify complex topics and present them in ways that are relevant, tangible, and engaging for property management companies. • You plan and execute campaigns, email sequences, landing pages, lead magnets, webinars, checklists, and other formats for lead generation. • You think about marketing activities with the end goal in mind: Which audience do we want to reach? Through which channel? With what message? And how do we measure success? • You manage marketing activities based on data and work with metrics such as conversion rate, CPL, CPA, ROAS, lead quality, and funnel performance. • You contribute ideas for the website, SEO, SEA, social media, newsletters, and partner communications and develop them in a structured way. • You maintain and optimize content in WordPress/Elementor, focusing on clear messaging, good user guidance, and conversion potential. • You coordinate joint marketing activities with partners, associations, or external service providers. • You use AI, digital tools, and automations sensibly for research, content drafts, campaign planning, analysis, and more efficient marketing processes.

🎯 Requirements

• You have experience in marketing, ideally in content marketing, digital marketing, growth marketing, performance marketing, or B2B marketing. • You hold a degree — e.g., in fields like marketing, communications, media, digital business, business informatics, data science, online marketing, marketing analytics, marketing intelligence, e-commerce, information management, digital media, or similar. • You can create strong content, but you don’t only think editorially—you also think strategically, cross-channel, and performance-oriented. • You have a good sense for target audiences, tone, design, and digital user flows. • Terms like CPL, CPA, ROAS, conversion rate, UTM parameters, funnel, or lead quality are not foreign to you. • You love numbers and structure — and can derive concrete recommendations for action from data. • You bring a digital mindset and an interest in AI — tools like Pipedrive, ClickUp, Zapier, Make, or n8n excite you rather than intimidate you. • You’re eager to integrate AI and automation meaningfully into marketing processes and actively try out new possibilities. • You work independently, identify topics on your own, and don’t wait for every task to be assigned to you. • Nice to have: experience in the SaaS, PropTech, real estate, or B2B environment. • Bonus: You live within commuting distance of Stuttgart and are willing to occasionally attend shoots, events, or meetings.

🏖️ Benefits

• A full-time position at a growing SaaS company with plenty of scope for shaping the role. • A varied role spanning content, campaigns, website, lead generation, partner communications, and growth marketing. • The opportunity to visibly shape marketing at etg24 and drive your own initiatives. • Close collaboration with the executive team, sales, and product. • Room for experimentation with AI, automation, new tools, and data-driven marketing approaches. • 100% remote work with flexible hours, clear communication, and a high level of trust. • Mobile work within the EU, as permitted by law. • Short decision-making paths, flat hierarchies, and an open, honest working culture. • Fun team events when we meet in person. • Access to Wellpass for fitness, wellness, and sports across Germany.