DTC Creative Strategist

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🔥 23 minutes ago

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EU

WebsiteLinkedInAll Job Openings

51 - 200 employees

💄 Beauty

🛍️ eCommerce

Beauty • eCommerce

<EU> EU (Faccelove) appears to be a direct-to-consumer beauty brand operating a Shopify e-commerce store. The site markets cosmetic products such as the IronEye mascara, eyelash growth serums, eyeshadows and foundation duos, emphasizes vegan and cruelty-free formulations (free of microplastics, PFAS, sulfates, parabens), and highlights promotions, free shipping thresholds, multiple payment methods and a 30-day returns policy. The site is multilingual and targets Netherlands/Belgium and broader EU markets, with customer support and standard e-commerce features (cart, upsells, bundles, promotions).

📋 Description

• Develop high-converting direct response ad concepts for Meta, TikTok, and other paid channels • Create strong angles, hooks, and messaging frameworks for a mature female audience • Translate product benefits into emotion-driven, problem-solution ads • Continuously generate new concepts while iterating on proven winners • Analyze performance data (hooks, retention, CTR, CPA, ROAS) • Identify winning creatives and patterns • Create structured iterations to scale winners • Kill underperformers fast and double down on what works • Write clear, actionable briefs for UGC creators and editors • Guide creators on tone, structure, objections, and delivery • Work closely with media buyers to align creative & performance • Collaborate with brand and marketing teams to ensure consistency • Deeply understand the mature women customer • Identify key objections, desires, fears, and buying triggers • Monitor competitors and market trends • Turn customer feedback and reviews into ad concepts

🎯 Requirements

• Proven experience as a Creative Strategist for D2C brands • Strong background in direct response advertising • Deep understanding of Meta & TikTok ad creatives • Experience scaling ads (not just launching them) • Strong copy instincts (hooks, headlines, CTAs) • Data-driven mindset with creative intuition • Ability to move fast, test fast, and learn fast

🏖️ Benefits

• Competitive salary • On-time and reliable payments • Opportunity to work with a fast-growing global e-commerce brand • Long-term growth opportunities