Senior Manager, Lifecycle Marketing

🕒 February 7

🇺🇸 United States – Remote

💵 $130k - $140k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

☁️ SaaS

🤝 B2B

🛍️ eCommerce

💰 Private Equity Round on 2019-07

SaaS • B2B • eCommerce

EverCommerce is the leading service commerce platform, providing vertically-tailored, integrated SaaS solutions to over 500,000 global service-based businesses. Established in 2016, EverCommerce offers software solutions that help businesses market their services, streamline day-to-day operations, and enhance customer engagement. The company specializes in powering the service economy with digital transformation across multiple industries, including Home & Field Services, Health Services, and Fitness & Wellness. EverCommerce's technology aims to accelerate growth, improve operations, and increase retention for small and medium-sized businesses, transforming the way they interact with customers through modern digital and mobile applications.

📋 Description

• Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value. • Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes. • Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift, and ROI. • Lead the consolidation and migration of multiple brands from various Marketing Automation Platforms (MAPs) into Marketo, owning both strategy and execution across: Campaigns, programs, content, and landing pages, Reporting and analytics, Scoring models, data architecture, compliance, and governance requirements. • Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design. • Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed-loop reporting across the lifecycle. • Manage and oversee day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment of one-time, recurring, triggered, and dynamic campaigns. • Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioral data, and performance trends. • Analyze content, messaging, CTAs, landing pages, and funnel performance to inform strategy and drive ongoing improvement. • Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch. • Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance, and funnel efficiency. • Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion, and advocacy programs to customer needs, adoption milestones, and growth opportunities. • Collaborate with Sales, RevOps, and Product teams to ensure lifecycle programs support sales motions, customer experience, and roadmap priorities. • Own lifecycle prioritization and roadmap planning, making clear trade-offs based on business impact, resource constraints, and performance data — not just inbound stakeholder requests. • Balance short-term execution needs with long-term platform scalability and strategic investments. • Create a culture of curiosity, experimentation, and operational rigor, continuously improving how lifecycle work is planned, executed, and measured. • Lead, mentor, and grow a team of lifecycle and marketing automation specialists, developing deep subject-matter expertise and a strong ownership mindset. Set clear expectations, provide coaching, and ensure high standards for execution, quality, and accountability across the team.

🎯 Requirements

• 7+ years of experience in lifecycle marketing, marketing automation, marketing operations, or a related field; SaaS and/or B2B experience strongly preferred. • 3+ years of people leadership experience, including leading teams through platform migrations or complex cross-functional initiatives. • Deep Marketo expertise required; Marketo certification strongly preferred. • Hands-on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms. • Proven ability to build and execute full-funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards. • Strong working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting. • Experience designing scalable data architecture for segmentation, scoring, attribution, and reporting. • Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions. • Advanced familiarity with HTML/CSS. • Excellent project management skills, including intake management, prioritization, and cross-functional stakeholder leadership. • Comfortable operating in a fast-paced, high-growth, and evolving environment. • Exceptional verbal and written communication skills. • Strong attention to detail and operational discipline. • MAP and/or Salesforce Admin certifications are a strong plus.

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development • Day 1 robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match • Flexible and generous (FTO) time-off • Employee Stock Purchase Program