Group Director, Experience Strategy – Pharma Ad Agency Experience

🔥 12 hours ago

🗽 New York – Remote

🗽 New York – Remote

💵 $143.2k - $192k / year

⏰ Full Time

🔴 Lead

👔 Director

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EVERSANA

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

Healthcare Insurance • Pharmaceuticals

EVERSANA is a comprehensive service provider focused on integrated commercial solutions for the life sciences industry. The company offers a wide range of services including advisory and management consulting, regulatory consulting, patient services, market access strategies, pricing and revenue management, medical affairs, and digital transformation. EVERSANA is known for its expertise in drug commercialization, enabling companies to effectively launch and manage pharmaceutical products. With a platform powered by data and analytics, EVERSANA addresses challenges related to drug pricing, market access, patient adherence, and product delivery, helping companies optimize their commercial strategies and enhance patient outcomes. The company emphasizes innovation and has been recognized for its use of AI and data analytics within the life sciences sector.

📋 Description

• Lead the execution of core and advanced Experience Strategy deliverables, including Website/IVA Strategy, Omnichannel Plan, Content Plan and recommendations, etc. • Understand end-user needs, double clicks into user flows to reduce friction and identify emotional connection points while ensuring optimal accessibility & inclusivity • Ensure alignment with overall brand strategy and create tactical briefs, implementation documentation for program execution • Determine omnichannel maturity and enable transformation and modular readiness across brands • Analyze qualitative and quantitative data to generate actionable insights and translating into compelling, data-backed stories and strategic recommendations for clients • Support manager and Experience Strategy leadership on organic growth and new business initiatives • Collaborate with senior leadership to define and develop new, innovative deliverables that drive client success and agency growth • Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias. All other duties as assigned.

🎯 Requirements

• Bachelor’s degree in marketing, communications, or a related field. • 10 years (or more) of experience in Omnichannel Strategy, Experience Strategy, Digital Strategy, or a related field • Experience in Oncology is a must due to the client assignment • Experience in the Pharmaceutical, Biotech, or Healthcare Marketing industries • Exceptional communication and presentation skills, with the ability to articulate complex ideas clearly to diverse audiences and senior stakeholders • Deep understanding and experience with creating omnichannel experiences in pharma for HCPs and patients/caregivers • Strong analytical skills, with proven experience using data and customer research to inform strategic decisions • Expertise with Microsoft Office tools (e.g., PowerPoint, Word, Excel, etc.,) • Proficiency with digital collaboration and journey mapping tools (e.g., Miro, Mural, Airtable) • Working knowledge of marketing automation and CRM platforms (e.g., Veeva, Salesforce Marketing Cloud, Adobe, etc.,) • Adept at using AI systems and frameworks

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development opportunities