Senior CRM & Lifecycle Automation Manager, Freelance

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everydays GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

everydays GmbH is a wellness and health company that offers a range of premium dietary supplements and health products designed to enhance well-being. Their product lineup includes protein supplements, digestive aids, and e-books focused on health and nutrition. The company is dedicated to providing evidence-based solutions that integrate seamlessly into a user's lifestyle to promote holistic health and balance.

📋 Description

• Strategic conception of new CRM and lifecycle initiatives • Development of cross-channel customer journeys across the entire customer lifecycle • Journey mapping for new products, campaigns and customer experiences • Development of messaging strategies for different target groups and lifecycle stages • Design and implementation of new lifecycle and automation flows • Building subscription and membership journeys • Development of personalized quiz and recommendation journeys based on zero- and first-party data • Development of new cross-sell, upsell, bundle and replenishment journeys • Development of new winback and reactivation concepts • Planning and execution of cross-channel CRM campaigns • Development of segmentation, trigger and personalization logics • Planning, execution and analysis of A/B tests • Analysis of existing journeys and identification of new growth levers • Prioritization of new CRM projects based on expected business impact • Close collaboration with the Head of Retention and the CRM agency • Support for short-term, strategically important CRM projects • Building the subscription lifecycle and developing all CRM journeys for the future subscription model • Development of cross-channel journeys across Email, WhatsApp and Print • Development of new lifecycle concepts for product launches • AI-supported optimization of CRM processes and content • Development of new revenue levers to increase customer lifetime value and retention

🎯 Requirements

• Several years of experience in CRM and lifecycle marketing • Several years of experience with Klaviyo • Experience building complex lifecycle and automation flows • Experience in the Shopify environment • Experience in strategic conception of customer journeys • Experience in journey mapping • Experience with segmentation and personalization • Experience in developing and analyzing A/B tests • High execution speed • Independent and structured working style • Very good German and English skills • Experience in the supplements, health or nutrition sector is particularly valuable • Experience with subscription or membership models is particularly valuable • Experience in DTC e-commerce is particularly valuable • Experience with WhatsApp, print or direct-mail marketing is particularly valuable • Understanding of customer lifetime value, retention and conversion optimization is particularly valuable • Confident use of AI tools such as ChatGPT, Claude or comparable solutions to increase CRM efficiency is particularly valuable

🏖️ Benefits

• Long-term freelance engagement with high workload (approx. 30+ hrs/week) • 100% remote • High level of responsibility and creative freedom • Direct collaboration with the Head of Retention • Fast decision-making processes • Exciting projects with large business impact • Collaboration with an experienced CRM agency and an ambitious growth team