Lead Native Ads, Performance Marketing, E‑Commerce

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Evolve Digital GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

🛍️ eCommerce

📣 Marketing

eCommerce • Marketing

Evolve Digital GmbH is a comprehensive growth partner for ambitious e-commerce businesses. They specialize in increasing revenue and sustainable scaling for online shops, addressing common challenges such as low repeat customer rates, high visitor bounce rates, and tracking issues. The company provides data-driven and transparent strategies that focus on profitable scaling, personalized marketing, and conversion optimization. Their approach, known as the 'Neuroperformance' method, integrates scientific insights into marketing strategies to enhance sales psychology and improve business performance. Evolve Digital offers full-service solutions including conversion and shop optimization, comprehensive marketing strategies with a focus on Google and Native Ads, and in-house competences to ensure businesses can efficiently manage and grow their online presence.

📋 Description

• Responsible for the agency's entire Native ad spend volume and for further developing the native strategy • Decide on networks, funnel types and appropriate client profiles • Provide both functional and disciplinary leadership for a team of media buyers, copywriters and creatives • Give feedback on campaigns, funnels and creatives • Onboard and train new team members • Responsible for project allocation and weekend on-call duty • Manage the most demanding native accounts, including strategy and campaign control • Lead discussions with management and clients' marketing heads • Justify budgets using data and drive the development and scaling of existing clients • Own the funnel architecture from ad creative through to the offer page • Brief copywriting and design and evaluate outcomes based on performance data • Standardize onboarding, campaign setup and reporting in the native area • Document learnings for use across the entire native team • Expand the native division with additional accounts, networks and team members

🎯 Requirements

• Independent responsibility for native budgets of at least €100,000 per month at account level on Taboola or Outbrain • Knowledge to analyze and optimize the full funnel from ad creative to offer page • Experience with advertorial and pre-lander mechanics • Make budget decisions based on margin, CAC and contribution margin rather than on revenue • Experience with D2C clients or running your own shop • Several years of media buying experience • At least two years of people management experience leading multiple team members • Experience conducting feedback conversations and performance reviews • Strong communication skills to defend difficult positions with data to clients and the team • Proactive initiative in bringing forward topics and improvements • Tracking knowledge is preferable • Experience with Voluum or attribution solutions such as Hyros, admetrics or Tracify is a plus

🏖️ Benefits

• 30 days of vacation • Company pension plan • Company bike (JobRad) • Corporate fitness via Wellpass • Laptop of your choice • High‑quality home office equipment • Learning & development budget • Support from internal and external resources • Mentors to support your growth • Full access to the internal AI stack • Team events and workations twice a year