Performance Marketing Lead

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Metaflow

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🍽️ Food & Beverage

🧘 Wellness

🛍️ eCommerce

Food & Beverage • Wellness • eCommerce

Metaflow is a consumer brand (operated by omos media GmbH) that sells vegan, cruelty‑free metabolism/meal‑replacement shakes and an associated weight‑loss concept aimed at making losing weight simple and sustainable. The company emphasizes an app and direct-to-consumer online sales (shop, Alexa store, climate‑neutral shipping), marketing to millions of customers with product bundles, educational support and a clear program. MetaFlow positions itself at the intersection of nutrition, wellness and e‑commerce, with a Berlin‑based team and employer identity tied to omos media GmbH.

📋 Description

• Operational management of the Meta channel and continuous optimization of key performance KPIs such as aMER, CAC and profitability • Functional leadership of a cross-functional team including Media Buying, Creative Strategy, Video, Graphic Design and Copy • Planning, prioritization and management of the creative testing roadmap • Identifying new angles, creatives and growth levers • Daily analysis of campaign performance and deriving data-driven actions for scaling or optimization • Close collaboration with the Acquisition Lead • Regular reporting on performance, testing results and growth opportunities • Establishing efficient processes and clear priorities for fast, data-driven and autonomous work within the squad

🎯 Requirements

• Several years of experience in performance marketing with a focus on Meta Ads • Proven success in scaling larger advertising budgets • Experience leading teams with short decision and feedback cycles • Solid understanding of CAC, aMER, contribution margin and payback period • Experience building and managing structured testing processes for creatives, funnels and campaigns • Leadership experience, or a desire as an experienced senior performance marketer to take the next step into a leadership role • Holistic understanding of performance marketing — from media buying through creative and copywriting to conversion • Strong hands-on mentality and the ability to independently drive initiatives • Residency in Germany is required • Excellent German skills (C1/C2) and good English skills

🏖️ Benefits

• Fully remote/mobile work & flexibility • Work anywhere in Germany with a high degree of trust and autonomy • 30 vacation days + 2 additional charity days • Corporate benefits • Fitness subsidy • Mental health platform (Nilo Health) • Mobility allowance • Animal sponsorship • Team events • Product packages • An open ear — we’re always happy to listen