German Speaking Performance Marketing Lead

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Cross Border Talents

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2013

💼 Consulting

📦 Logistics

📣 Marketing

Consulting • Logistics • Marketing

Cross Border Talents is a specialist, remote-first recruitment consultancy that connects talent with employers worldwide. Operating in over 102 countries, CBT provides permanent hires and talent-leasing recruitment solutions focused on Engineering, ICT, and multilingual/customer-experience roles. The company runs a talent pool and recruitment platform to support global hiring and relocation, emphasizing technology-enabled processes, privacy, and remote work.

📋 Description

• Oversee, scale, and refine paid campaigns on Google Ads, LinkedIn Ads, Shopify Ads, and Content Syndication networks. • Guide qualified B2B prospects to our Shopify App Store listings, turning casual interest into active installs and long-term client value. • Design well-documented, repeatable workflows with clear metrics and transferrable playbooks. • Use an evidence-backed approach—hypothesizing, testing, analyzing, and continually optimizing campaign efficiency. • Set up precise measurement frameworks and visual tracking dashboards utilizing GA4, GTM, Looker Studio, or equivalent tools. • Coordinate with Product and Success teams to support new feature rollouts, upsells, and cross-promotions. • Lay the structural groundwork to recruit, train, and manage a dedicated marketing team within 12 to 24 months.

🎯 Requirements

• 5+ years in performance marketing (ideally 4–7 years) managing multi-channel paid acquisition within e-commerce, B2B SaaS, or the Shopify ecosystem. • Direct expertise running B2B lead generation via Google Ads and LinkedIn Ads focused on qualified sales leads. • Mastery of growth metrics (CAC, CPL, ROAS, conversion percentages, traffic volume) with an emphasis on data-backed choices. • Ability to establish scalable frameworks rather than simply executing ad-hoc tasks. • Experience using CRMs and automation suites (e.g., HubSpot) along with tracking tools (GA4, GTM, Looker Studio). • Fluent or C2-level mastery of German to engage the DACH target audience effectively. • High autonomy, self-discipline, and strong accountability working asynchronously. • Ability to attend two in-person team offsites each year (2–3 days per event).

🏖️ Benefits

• Strategic Freedom: Complete creative control to build the acquisition engine for a profitable app portfolio supporting 13,000+ active paying subscribers. • Career Advancement: Clear progression path to Senior Marketing Lead and team manager within 1–2 years. • Remote Independence: Complete flexibility to work anywhere within the EU, complemented by twice-yearly team gatherings. • Competitive Compensation Structure (German Benchmark): Base Pay: €68,000 gross p.a. Variable Incentive: €12,000 target p.a. Target Earnings (OTE): €80,000 p.a. Note on EU Locations: Compensation for non-German EU residents will be adjusted to local market standards via our Employer of Record (EOR) partner. • Perks & Lifestyle: Location-dependent benefits through our EOR, which may include bicycle leasing (JobRad), transit passes, private pension contributions (BAV/VWL), fitness subsidies (Urban Sports), and mental health resources. • Human-Centric Culture: An authentic, collaborative work environment that prioritizes open feedback, mutual trust, continuous learning, and strong personal connections.