CRM Program Marketing Manager, Loyalty

🕒 May 13

🇺🇸 United States – Remote

💵 $80.2k - $139.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

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Experian

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1996

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Build a Loyalty Program: Work with leadership and product teams to help create and grow a new loyalty, rewards, and gamification program. • Help design main features like tiers, badges, and incentives, and find ways to increase customer engagement, retention, and long-term value while keeping up with industry trends. • Lifecycle Campaign Management: Manage multi-channel marketing campaigns across email, push, in-app, and other channels. • Build customer journeys and personalized offers to promote engagement and main actions. • Plan campaign calendars and partner with creative teams to develop messaging and content that keeps customers engaged. • Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. • Work with analytics team to present and share out findings that could be impactful to other teams. • Collaboration: Serve as the internal subject matter expert for loyalty and rewards program, and ensure Lifecycle campaigns align with product launch milestones, main performance goals, and ongoing programs. • Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. • Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. • Use segmentation and audience analysis to tailor messaging for maximum impact. • Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs.

🎯 Requirements

• 5+ years of experience in email marketing or CRM • Experience within financial services or a subscription-based business environment • Experience launching or managing loyalty, rewards, gamification, or retention programs • Experience with gamification mechanics (badges, tiers, incentives) • Bachelor's degree in marketing, business, communications, or a related field • Experience providing email and push marketing programs at the enterprise level • Understand campaign performance metrics and translate data into applicable insights.

🏖️ Benefits

• Great compensation package and bonus plan • Core benefits including medical, dental, vision, and matching 401K • Flexible work environment, ability to work remote, hybrid or in-office • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays