Senior Data Analyst – SME CRM

🔥 0 minutes ago

🗣️🇧🇷🇵🇹 Portuguese Required

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Experian

10,000+ employees

Founded 1996

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

Artificial Intelligence • B2B • SaaS

Experian is a global leader in digital experience, technology, and transformation. They partner with recognized brands to enhance customer understanding, innovate product strategies, and implement agile technology solutions. With a focus on delivering superior customer experiences through AI, cloud architecture, and project management, Experian helps businesses streamline their operations and achieve their objectives effectively.

📋 Description

• Connect customer data and behavior to CRM decision-making • Translate analytical models into practical CRM actions • Contribute to increasing customer engagement, conversion, and retention • Monitor performance of campaigns using NBO/NBA

🎯 Requirements

• Strong experience in data analysis, CRM analytics, and marketing analytics • Advanced proficiency in SQL for extraction and analytical modeling • Advanced knowledge of Excel or Google Sheets • Experience with BI tools such as Power BI and Tableau • Familiarity with NBO/NBA applications and propensity models • Experience with A/B testing and experimentation methodologies • Knowledge of CRM platforms such as Salesforce and Adobe Campaign • Knowledge of Python, R, or other analytical languages is desirable

🏖️ Benefits

• Opportunities for professional development • Inclusive, people-centered culture • Wellness program

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