Senior Manager, Demand Generation

October 30

🍂 Massachusetts – Remote

Although this job is listed in Massachusetts, this company may be open to hiring remote in other states.

💵 $148k - $209k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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ezCater

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B2B • eCommerce • Food and Beverage

ezCater is a platform that provides businesses with catering solutions, allowing companies to order food for meetings and events from a diverse range of restaurants and caterers. The platform enables users to easily manage orders, ensuring that all dietary preferences and business needs are met seamlessly. With a focus on corporate clients, ezCater streamlines the catering process, making it more efficient for organizations to feed their teams and guests.

501 - 1000 employees

Founded 2007

🤝 B2B

🛍️ eCommerce

💰 $100M Series D on 2021-12

📋 Description

• Develop and own the demand generation strategy to drive inbound SMB leads (independent restaurants and franchisees) and win and expand top restaurant brands • Plan and execute multi-channel acquisition campaigns including paid media, content syndication, SEO, and webinars • Build decision maker targeting lists and collaborative go-to-market strategies to support outbound sales efforts • Analyze campaign performance, pipeline contribution, and ROI to inform future planning and optimize spend • Partner with marketing and sales operations to improve data quality and support CRM migration • Manage marketing automation, CRM integration and marketing-enabled sales sequences to drive more effective and measurable sales outcomes • Partner with product marketing to ensure campaigns align with ICP and persona messaging, product launches, and go-to-market priorities • Own the demand generation calendar and pipeline forecasts, communicating progress and insights to key stakeholders • Partner with our content and creative teams to create messaging that attracts and converts buyers across the acquisition funnel, using lead nurture strategies to serve content to the right audience at the right time

🎯 Requirements

• 8+ years of experience in marketing, with success building and scaling B2B marketing programs. Experience with Hubspot and Salesforce and marketing to the restaurant industry is a plus. • Proven track record of driving measurable qualified lead volume and pipeline • Strong leadership experience, including managing people and cross-functional initiatives • Analytical mindset with the ability to turn data into actionable insights • Excellent communication, project management, and stakeholder collaboration skills • A “figure it out” mentality that drives you to take ownership in the face of ambiguity. You’re not afraid to fail and do better the next time.

🏖️ Benefits

• Market competitive salary • Stock options that you’ll help make worth a lot • 12 paid holidays • Flexible PTO • 401K with ezCater match • Health/dental/FSA • Long-term disability insurance • Mental health and family planning resources • Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office • A tremendous amount of responsibility and autonomy • Wicked awesome co-workers • Relish (and many more goodies) when you’re in our office • Knowing that you helped transform the food for work space.