Senior Field Marketing Manager

🕒 May 15

🏄 California, Colorado, +1 more states – Remote

🏄 California – Remote ⛰️ Colorado – Remote 🗽 New York – Remote

💵 $123.2k - $184.8k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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F5

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔒 Cybersecurity

☁️ SaaS

🏢 Enterprise

💰 Post-IPO Equity on 2020-11

Cybersecurity • SaaS • Enterprise

F5 is a technology company that specializes in application services and security, enabling organizations to optimize, secure, and control their digital applications. They offer a range of solutions that enhance application performance, availability, and security across any cloud environment.

📋 Description

• Lead the development and execution of regional field marketing strategy aligned to quarterly and annual revenue goals, sales priorities, and target account coverage. • Act as a senior marketing partner to regional and segment ‑ aligned Sales leadership, influencing territory planning, account engagement strategies, and pipeline acceleration initiatives. • Design and deliver integrated field programs including executive roundtables, trade shows, roadshows, user groups, webinars, and account ‑ based initiatives. • Own end ‑ to ‑ end program strategy and execution, including planning, budgeting, vendor strategy, promotion, on ‑ site execution, and post ‑ program optimization. • Shape and activate account ‑ centric marketing approaches that support complex enterprise and strategic account motions. • Translate core brand and product strategy into compelling regional campaigns and executive experiences, influencing messaging direction and campaign design. • Lead cross ‑ functional alignment across digital, content, product marketing, and sales teams to ensure cohesive execution and consistent customer experiences. • Define success metrics and deliver executive ‑ level reporting on program performance, pipeline contribution, ROI, and marketing effectiveness. • Use data and insights to guide investment decisions, prioritize initiatives, and evolve regional field marketing strategy. • Own regional marketing budgets with accountability for forecasting, optimization, and reconciliation; manage and negotiate vendor relationships. • Travel approximately 20 –30% to support executive ‑ level events, customer engagement, and strategic initiatives.

🎯 Requirements

• 8–12+ years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high ‑ tech, or enterprise software environments. • Experience in the Banking and Financial Services industry desired • Demonstrated success driving pipeline and revenue through complex, multi ‑ channel field and account ‑ based marketing programs. • Deep experience partnering with senior Sales leadership to influence strategy, accelerate deals, and support long ‑ term growth objectives. • Proven ability to operate with autonomy and sound judgment in highly ambiguous environments. • Track record of designing and scaling high ‑ impact field marketing programs across regions or segments. • Advanced proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike , Tableau ) and performance analytics. • Strong analytical and strategic mindset with the ability to turn insights into action and influence investment decisions. • Executive ‑ level communication, presentation, and stakeholder management skills. • Recognized as a leader and trusted advisor; influences without authority and raises the bar for field marketing execution. • Thrives in a fast ‑ paced, high ‑ growth environment with evolving priorities.

🏖️ Benefits

• Incentive compensation • Bonus • Restricted stock units