Growth Marketing Engineer

12 hours ago

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FairMoney

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Fintech • B2C • Banking

FairMoney is a leading fintech company that aims to build a mobile bank for the global market, focusing on aiding the financial needs of the next 2 billion internet users. As the most downloaded fintech app in Nigeria, FairMoney provides a variety of financial services including personal and business loans, savings accounts, bill payment, and card services. The company has over 5 million users in Nigeria and disburses over 15,000 loans daily. FairMoney's offerings include high-interest savings options like FairSave and FairLock, and convenient loan services with quick approval and no collateral required. The company enhances financial accessibility and management for its users, enabling them to achieve their life and business goals through innovative fintech solutions.

201 - 500 employees

💳 Fintech

👥 B2C

🏦 Banking

💰 Seed Round on 2018-11

📋 Description

• - Own end-to-end setup and maintenance of MMPs (AppsFlyer / Adjust / Firebase). • - Ensure accurate attribution across app, web, and offline channels (Google Ads, Meta, TikTok, ASA, OEMs, affiliates). • - Design and manage deep linking, deferred deep linking, and web-to-app flows. • - Implement server-to-server postbacks, SKAdNetwork, and privacy-compliant tracking. • - Standardize event taxonomies and support BigQuery pipelines. • - Build and maintain growth dashboards (GA4, Looker, PowerBI, Tableau). • - Monitor for tracking breaks, discrepancies, and data drift. • - Conduct cohort analysis, LTV studies, and CAC diagnostic. • - Support campaign testing and API-based automation. • - Run A/B tests across creatives, audiences, and channels. • - Automate budget pacing, performance alerts, and creative tracking. • - Align events with product and risk milestones. • - Own the MarTech stack (MMPs, SDKs, CRM tools, tag managers). • - Manage Conversion API integrations. • - QA tracking during app releases.

🎯 Requirements

• - 3-5 years in growth marketing, analytics, or MarTech engineering. • - Hands-on experience with Adjust, AppsFlyer, Firebase, GA4, GTM, Segment, Meta SDK, TikTok Pixel. • - Strong understanding of attribution, SKAdNetwork, and event flows. • - SQL / BigQuery familiarity. • - Bonus: Python / JS automation skills. • - Strong cross-functional collaboration.

🏖️ Benefits

• - 25 days paid vacation • - Sick & Public Holidays to B2B contractors. • - Remote (timezone must have significant overlap with CET). • - Training & Development budget. • - Paid company business trips.