SEO and AI Search Strategist

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🌲 North Carolina – Remote

🌲 North Carolina – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 SEO Marketing

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FatCat Strategies, LLC

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1 - 10 employees

FatCat Strategies is an invested team of digital marketers ready to provide hands-on support for your home remodeling and building business. We specialize in generating and nurturing leads for home improvement contractors just like you. From bathrooms, doors, and windows to roofing, siding, and decking, if your goal is to build a profitable business through lead generation, then you're in the right place.

📋 Description

• Develop multi-layered organic search strategies spanning: • Traditional SEO • AI-generated search experiences • Conversational and answer-based discovery • Zero-click search environments • Identify opportunities to increase visibility across search engines, AI assistants, and recommendation-driven interfaces • Stay ahead of shifts in search behavior, algorithm changes, SERP evolution, and AI-driven user journeys • Build frameworks that improve authority, topical relevance, entity recognition, and discoverability • Create scalable content strategies rooted in intent, audience behavior, and semantic relevance • Build topic ecosystems and internal linking structures that strengthen topical authority • Guide the development of high-quality content designed for both human users and machine interpretation • Optimize existing content for extraction, summarization, citation, and conversational retrieval by AI systems • Partner with creative, development, and marketing teams to align content with growth objectives • Ensure sites maintain strong technical foundations including crawlability, indexing, structured data, and site architecture • Implement schema and entity optimization strategies that improve machine understanding • Identify technical barriers limiting organic performance or AI discoverability • Collaborate with developers on performance improvements and scalable SEO implementations • Define success metrics across organic visibility, engagement, lead quality, conversions, and AI presence • Use GA4, Search Console, Ahrefs/Semrush, and emerging AI visibility tools to uncover opportunities and performance insights • Turn data into actionable recommendations and iterative growth strategies • Monitor competitive positioning across both traditional and AI-powered search environments • Work cross-functionally with paid media, CRO, sales, and creative teams to align messaging and maximize acquisition impact • Support campaigns where SEO, content, paid acquisition, and AI visibility operate as a unified strategy • Help shape internal processes and educate teams on the future of search and discovery

🎯 Requirements

• 3+ years of experience in SEO, content strategy, or organic growth • Strong understanding of: Technical SEO fundamentals, Content strategy and keyword/intent mapping, Evolving search landscape (AI search, zero-click behavior, entity-based search) • Experience creating or managing high-performing content programs • Familiarity with structured data, schema, and semantic SEO principles • Analytical mindset with the ability to tie work to business outcomes • Clear communicator who can translate complex search concepts into actionable plans

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k, IRA) • Paid Time Off (Vacation, Sick & Public Holidays) • Training & Development • Work From Home • Schedule: Monday - Friday, hours flexible between 8:00am - 6:00pm