VP, Sales – Fresh Produce

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🕒 February 20

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Logo of FDA

FDA

10,000+ employees

⚕️ Healthcare Insurance

💊 Pharmaceuticals

🧬 Biotechnology

Healthcare Insurance • Pharmaceuticals • Biotechnology

FDA is the United States government agency responsible for ensuring the safety and efficacy of food, drugs, medical devices, and other regulated products. It monitors the safety of various products through recalls and compliance guidelines while promoting public health initiatives and modernization efforts in its regulatory processes. The agency provides guidance and regulatory information to consumers, health professionals, and industry stakeholders.

📋 Description

• The VP Sales, Fresh Produce - West Retail is responsible for driving revenue growth, profitable market share, and long-term customer partnerships. • This role owns retail customer strategy, sales performance, while ensuring alignment with Operations, Supply Chain, Quality, and Marketing to deliver best-in-class service and product execution. • Develop and execute a retail sales strategy aligned with the company’s annual and long-range growth targets. • Identify and prioritize growth opportunities by channel, customer, category, and SKU. • Lead annual planning process with EVP, forecasting, and budget development. • Provide clear, data-backed recommendations to executive leadership. • Own senior-level relationships with key retail partners and execute joint business plans (JBP) with priority accounts. • Drive customer-specific pricing, promotions, and assortment strategies. • Lead resolution of escalated customer issues with solution-oriented feedback. • Oversee end-to-end sales execution from planning to account management. • Improve sales efficiency through process simplification and data discipline.

🎯 Requirements

• Bachelor’s degree required • 15+ years of progressive retail sales leadership experience, preferably in fresh food, produce and Deli preferred. • Proven success managing national and regional retail customers such as Costco, Starbucks, Albertsons and Trader Joes • Strong financial acumen and pricing discipline, with a focus on topline growth with bottom line focus • Executive presence with the ability to influence internally and externally. • Proven track record of consistently achieving and exceeding sales and margin targets. • Strong capability to build trusted, executive-level relationships with retail partners and influence outcomes. • Collaborative, enterprise-focused mindset with integrity, ethical judgment, and sound decision-making. • Travel is required, most West coast focused, but potential East Coast travel for customer meetings/shows and corporate meetings a few times a year.

🏖️ Benefits

• Competitive compensation package • A robust health and welfare benefits package that includes Life, Health, Dental, Vision • The opportunity to plan for the future with a strong 401(K) including company match • Time to recharge with Paid Time Off annually + Paid Holidays • Career Advancement opportunities and Tuition Assistance to help you achieve your goals and continue your career growth.

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