Director of Global Markets

🕒 May 7

🗽 New York – Remote

🗽 New York – Remote

💵 $195k - $230k / year

⏰ Full Time

🔴 Lead

👔 Director

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Feeld

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

👥 B2C

🧘 Wellness

💰 $500k Angel Round on 2015-10

B2C • Wellness

Feeld is a dating app designed for individuals with open-minded perspectives seeking more meaningful connections. The platform encourages users to express themselves freely, share their preferences both in and out of the bedroom, and connect with like-minded individuals. Feeld aims to provide a respectful and liberating environment for users to explore their sexuality and relationship norms, as evidenced by user testimonials highlighting positive experiences. The app also fosters community interactions through offline events like socials and talks. Additionally, Feeld publishes a magazine that explores various aspects of relationships and sexuality, offering further insights and community engagement.

📋 Description

• Define and lead our global localization strategy, setting a clear point of view on where and how Feeld shows up across markets • Partner deeply with Data and Research to identify opportunities, set market-level targets, and uncover the cultural and behavioral nuances that drive growth • Develop and steer local marketing plans that feel native to each market—grounded in insight, not replication • Drive expansion into new and emerging markets, building thoughtful entry strategies that prioritize learning, community fit, and long-term potential over short-term scale • Collaborate with Brand and Creative to shape campaigns that create a strong brand halo globally, while allowing for meaningful local expression • Use local markets as testing environments for messaging, positioning, and campaigns, feeding insights back into global strategy and creative expression • Build a deep, ongoing understanding of subcultures and communities, ensuring our work reflects the diversity, complexity, and progressiveness of our audience • Create strong feedback loops between markets and brand, so what we learn locally influences brand, product, and growth decisions globally • Own performance across markets, balancing brand impact with measurable outcomes and sustainable growth • Build and manage a network of local partners, collaborators, and operators, enabling high-quality, culturally attuned execution on the ground

🎯 Requirements

• 8+ years of experience in global or regional marketing, with 3+ years in a managerial and/or leadership role, and a track record of building and leading localization strategies across multiple markets • Deep experience in consumer brands, with a strong instinct for brand-building that goes beyond aesthetics and into meaning, identity, and cultural relevance • Highly fluent in data and research, using insight not just to optimize, but to understand people and shape strategy • Culturally aware and deeply curious, with a genuine interest in subcultures, relationships, and the nuances of how people connect across different contexts • Experienced in market expansion, with a thoughtful approach to entering and scaling new regions • A strong cross-functional collaborator, able to work fluidly with Brand, Creative, Product, and Data teams • Strategic but not removed, comfortable moving between vision and execution, and holding a high bar for the work at every level

🏖️ Benefits

• Flexible working hours • Unlimited paid time off • A fully remote working situation • Home office budget • Learning & development budget • On demand therapy sessions and mental health support via Spill • In-person meet ups