Senior Implementation Specialist, Digital Analytics

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FELD M

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

FELD M is an analytics and strategy consulting firm that focuses on data-driven marketing in an increasingly digitalized world. They collaborate with clients to develop sustainable communication, business, and product solutions aimed at client acquisition and retention. Their interdisciplinary team combines expertise in various fields, ensuring holistic solutions to complex marketing questions. FELD M emphasizes user-oriented solutions, technical and legal considerations, and maintaining a budgetary framework for their clients. They prioritize a positive work culture, offering flexible working arrangements and promoting employee happiness.

📋 Description

• Analyze client requirements and translate business and analytics use cases into technically sound tracking and implementation concepts • Develop and document tracking concepts, data models, and data-layer requirements, and align them with clients and developers • Work with tag management systems and implement tracking tags and third‑party tags • Ensure scalable data collection • Perform technical tests, debugging, and data validation • Systematically analyze data errors • Consider consent management, data protection, and technical constraints in solution design • Collaborate with digital analysts, data engineers, and project managers • Act as the technical interface between business stakeholders and development teams • Share knowledge within the team and help evolve standards, best practices, and processes • Support tool selection, architectural decisions, migrations, and technical enablement for clients depending on the project

🎯 Requirements

• Several years of professional experience in digital analytics, web analytics, tracking, or MarTech implementation • Strong knowledge of at least one tag management system • Experience designing and implementing data layers and tracking concepts • Good technical understanding of web technologies, particularly JavaScript • Experience with testing and data validation of analytics implementations • Understanding of consent management, data protection, and the technical implications for tracking • Ability to explain technical topics clearly to different stakeholders • Structured, analytical, and quality‑oriented working style • Willingness to take responsibility and implement technical tasks independently • Ability to quickly familiarize yourself with new technologies and setups

🏖️ Benefits

• Work with a variety of clients, industries, and technological setups • Continuous opportunities to expand your knowledge • Tool‑agnostic working environment • Expertise and partnerships, including with Google and Adobe • People‑first culture and a sustainable pace • Mutual support among colleagues • Support for diverse life arrangements • Collaboration with diverse disciplines and perspectives • Work on audits, optimizations, new implementations, migrations, and complex analytics and data setups