VP, Engagement Strategy Director

🔥 28 minutes ago

🗽 New York – Remote

🗽 New York – Remote

💵 $175k - $200k / year

⏰ Full Time

🔴 Lead

🧐 Strategy

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Fifth Element

WebsiteLinkedInAll Job Openings

51 - 200 employees

🏥 Healthcare

📣 Marketing

Healthcare • Marketing

Fifth Element is a New York–based full-service creative agency and medical communications firm that partners with healthcare brands to develop strategy, creative work, and medical communications. The agency positions itself as an AOR (agency of record) built for a rapidly evolving healthcare and technology landscape, combining creative rigor, scientific/medical depth, and an appetite for innovation (including the intersection of human expertise and AI). Leadership includes founder Robert Blink and senior executives focused on medical communications and operations. Fifth Element helps clients translate complex science into clear strategy and creative work.

📋 Description

• Lead the agency's CRM, social, omnichannel, and customer engagement strategy across multiple brands and therapeutic areas. • Develop connected customer journeys that leverage first-party data, AI-enabled personalization, automation, and emerging technologies to deliver meaningful experiences. • Partner with Creative, Media, Strategy, Analytics, and Technology teams to build integrated engagement plans across paid, owned, and earned channels. • Serve as a senior strategic advisor to clients, identifying opportunities for innovation, growth, and digital transformation. • Build and mentor a high-performing engagement strategy team while advancing the agency's capabilities in omnichannel marketing and customer experience.

🎯 Requirements

• 10+ years of experience in CRM, digital marketing, omnichannel strategy, customer engagement, or marketing strategy within an agency or healthcare environment. • Deep expertise in CRM ecosystems, social strategy, customer journey orchestration, personalization, and omnichannel engagement. • Experience leveraging AI and marketing technology to improve customer experiences and engagement effectiveness. • Proven success leading senior client relationships, cross-functional teams, and large-scale integrated marketing initiatives. • Healthcare or pharmaceutical marketing experience required.