Manager, Paid Search Channel

Job not on LinkedIn

🕒 March 28

🇺🇸 United States – Remote

💵 $113.7k - $135k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Finance of America

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💸 Finance

🏦 Banking

Finance • Banking

<Finance of America> Finance of America is a U. S. -based mortgage lender specializing in reverse mortgages and home equity solutions for older homeowners. The company offers proprietary and government-backed products (including HomeSafe and HECM), lines of credit and loans up to $4M, borrower education and calculators, and partner tools for financial professionals and wholesale partners. It is a licensed mortgage banker focused on helping homeowners (typically 55+) access home equity for retirement, home improvements, or living expenses while providing consumer protections and counseling.

📋 Description

• Responsible for the execution, management, and strategic growth of paid search efforts across Google Ads and Microsoft Ads platforms • Executes and optimizes campaigns across Google Ads and Microsoft Ads with a focus on lead generation and ROI • Builds and manages channel-specific roadmaps that align with business goals and seasonal strategies • Monitors campaign pacing daily/weekly to ensure alignment with monthly volume and budget targets • Collaborates closely with analytics teams to build dashboards, review attribution models, and develop reporting for key stakeholders • Partners with web developers and product managers to implement tracking, tagging, and landing page optimizations • Contributes to integrated campaign planning by working in close coordination with other digital channel managers • Conducts regular competitive research, keyword mining, and search query analysis to identify growth opportunities • Designs and runs structured A/B tests on copy, match types, bidding strategies, and landing pages • Leverages pivot tables and other Excel tools to manipulate data sets, uncover insights, and make informed optimizations • Stays current on search engine updates, policy changes, and emerging technologies relevant to paid search strategy

🎯 Requirements

• Minimum 5 years of direct experience managing Google Ads and Microsoft Ads campaigns • Minimum 3 years of experience in supervising a team • Strong foundation in performance marketing with a proven record of hitting CPL, ROAS, and lead volume targets • Advanced skills in Excel, including pivot tables, v-lookups, and performance modeling • Experience working closely with analytics and product/web development teams • Ability to roadmap channel strategy and translate performance trends into actionable steps • Experience with A/B testing frameworks and campaign experimentation • Strong attention to detail and a self-motivated, results-driven attitude • Excellent communication and cross-functional collaboration skills • Experience in financial services, mortgage, or other regulated industries preferred.

🏖️ Benefits

• health, dental, vision, life insurance • paid time-off benefits • flexible spending account • 401(k) with employer match • ESPP