User Acquisition Manager

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🕒 March 27

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Fitt City

WebsiteLinkedInAll Job Openings

51 - 200 employees

Fitt is a website and mobile app that connects people with health and fitness experiences and businesses and business owners with a key audience of active, health-minded consumers. See more at http://fitt.app

📋 Description

• Build and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiatives • Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and Reddit • Partner with finance and marketing leadership on media budgets, investment decisions, and growth forecasting • Develop measurement and incrementality frameworks that accurately capture performance impact • Manage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targets • Develop and test ad creative and messaging that improves conversion rates and acquisition costs • Launch and scale new acquisition channels, moving quickly from experimentation to meaningful contribution • Partner with agencies and internal teams to optimize campaign performance and creative production • Leverage AI-powered tools and analytics platforms to improve campaign performance and workflow efficiency • Partner with product teams to ensure acquisition strategies align with the product roadmap and user experience • Work with lifecycle marketing to optimize the full funnel from acquisition through retention • Contribute to go-to-market and growth strategies, including incentives, onboarding experiences, and renewal mechanics • Run structured experiments and share insights across the organization • Analyze marginal ROI across channels to inform budget allocation • Forecast performance gaps and develop strategies to close them • Monitor key unit economics metrics, including CAC, LTV, and payback periods • Build dashboards and reporting that make performance data accessible to stakeholders

🎯 Requirements

• 4–6 years of performance marketing or user acquisition experience managing significant marketing budgets ($1M+ annually) • Proven track record of scaling paid acquisition while maintaining strong unit economics • Deep expertise in Meta and Google advertising platforms, with experience testing emerging channels • Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms • Experience developing and testing high-performing ad creative • Familiarity with AI-powered marketing and creative tools that improve workflow efficiency and experimentation • Ability to operate in a fast-moving environment with high ownership and accountability • Strong cross-functional collaboration skills with product, marketing, and analytics teams

🏖️ Benefits

• Work on technology designed to help people better understand and improve their health over time • Join a small, high-performing team where your work directly shapes the product and company trajectory • Operate in an early-stage environment with high ownership and autonomy • Flexible schedules and a culture that prioritizes focus and thoughtful work