SEO Analyst, Mid-level

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Flash

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2018

🤝 B2B

👥 HR Tech

☁️ SaaS

B2B • HR Tech • SaaS

Flash is a platform that centralizes the management of employee benefits, personnel, and corporate expenses. It offers solutions for managing various types of employee benefits, streamlining expenses, and overseeing workforce management in an integrated manner. With its tools, Flash aims to improve efficiency and satisfaction within companies by simplifying workflows across HR and financial operations.

📋 Description

• Monitor the brand’s presence and mentions in AI tools (such as ChatGPT, Gemini, Perplexity, and similar platforms). • Analyze prompts, user journeys, and search behaviors on AI platforms to identify growth opportunities. • Identify optimization opportunities related to structured data, llms.txt and other market trends focused on AI-driven search engines. • Drive strategic actions across teams such as Content, Social, PR, Media, and related areas to increase the brand’s organic visibility. • Develop a strategic SEO approach for platforms like YouTube, LinkedIn, and other relevant channels to build authority. • Monitor and support organic presence strategies in communities like Reddit and other content platforms. • Track competitor activity on external channels, identifying best practices and opportunities. • Benchmark formats, topics, and trends to strengthen the brand’s authority and relevance. • Contribute to Thought Leadership strategies by identifying opportunities to position company experts and expand the brand’s organic presence. • Manage and monitor the technical health of the website and blog, identifying improvement opportunities to ensure organic performance. • Analyze and monitor the technical evolution of other company subdomains and digital properties. • Lead technical SEO projects, working closely with internal teams and vendors to ensure correct implementation of initiatives. • Provide technical SEO support for new company initiatives and other strategic projects, advising on architecture, indexing, crawlability, and best practices to maximize organic visibility. • Manage the authority acquisition strategy through Link Building. • Oversee the agency and other vendors responsible for SEO operations. • Monitor backlinks, quality indicators, and performance metrics of the strategy. • Continuously monitor main competitors and market movements. • Analyze competitors’ SEO, content, AI, product, and digital positioning strategies. • Identify opportunities, risks, and trends that could provide a competitive advantage to the business. • Produce strategic analyses to support area decision-making.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or related fields. • Experience working with SEO. • Proven experience defining and executing SEO strategies. • Familiarity with tools such as Google Search Console, Google Analytics 4, Screaming Frog, Ahrefs, or similar. • Familiarity with AI SEO concepts (AEO/GEO), information architecture, and structured data. • Strong analytical skills to interpret metrics, identify opportunities, and turn data into strategic actions. • Experience directing content strategy focused on organic performance.

🏖️ Benefits

• Flash Card (the beloved pink one!) with flexible benefits: meal, grocery, mobility, health, education, culture, and wellness • Health plan • Life insurance • Extended maternity and paternity leave + childcare allowance • Day off on your birthday 🎂 • Hybrid and flexible work model + home office allowance + in-office experiences • Exclusive partner discounts via the Flash app • TotalPass • Pet care discount plan with Guapeco