Global Product Marketing Manager

Job not on LinkedIn

🕒 June 1

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

Fortive

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Enterprise • Healthcare Insurance

Fortive is a global industrial technology company that specializes in delivering advanced healthcare solutions, intelligent operating solutions, and precision technologies. With a team of 18,000 employees, Fortive works on solving tough technical challenges, empowering safer, smarter, and more efficient industrial operations. The company emphasizes sustainability, integrity, and continuous improvement, striving for a future that's stronger, safer, and smarter. Fortive has been recognized as one of America's Most Responsible Companies, demonstrating its commitment to positive social and environmental impact.

📋 Description

• Partner closely with Product teams to bring customer, market, and business context into product direction, positioning, and go-to-market decisions. • Conduct market and customer research to uncover insights into customer needs, decision-making, and competitive dynamics. • Test and validate concepts, positioning, and messaging using customer insight (e.g., VoC, focus groups, customer interviews) to ensure strong, aligned go-to-market execution. • Develop clear, differentiated product positioning, value propositions, and core messaging that resonate with target audiences. • Own and drive go-to-market strategy and execution for new product introductions (NPIs), leveraging standardized frameworks to deliver consistent, high-quality launches across regions. • Collaborate with cross-functional teams (product management, digital, sales, regional teams) to execute go-to-market plans and campaigns. • Create and scale global marketing and sales enablement assets (one-pagers, datasheets, web content, etc.) that support adoption and growth. • Build scalable messaging, assets, and enablement frameworks to support consistent execution and alignment across global teams. • Define and track key performance metrics for launches, translating insights into actionable recommendations to improve adoption and business outcomes. • Align priorities and execution across regions (EMEA, APAC, Americas) to ensure cohesive global impact. • Partner with fellow Product Marketing Managers to share best practices and strengthen overall team capability. • Continuously test, learn, and optimize based on performance and feedback. • Experiment and learn quickly from performance insights and feedback. • Develop and deliver clear, compelling presentations and narratives that influence stakeholders. • Write high-impact copy optimized for web, SEO, and digital channels in partnership with Content and SEO teams. • Organize and manage data across multiple systems. • Manage and organize data across systems to support decision-making and execution. • Balance multiple priorities and work effectively across global teams and time zones. • Travel up to 20%.

🎯 Requirements

• 5-7+ years of product or technical marketing experience in a B2B organization. • Bachelor's Degree in Marketing, Business, Communications, Journalism, or a related field. • Broad understanding of various marketing strategies and campaign tactics. • Ability to interpret data and create data-driven campaign strategies. • Excellent verbal and written communication skills. • 4+ years of product marketing experience in a B2B organization. • Experience launching hardware and software products. • Background in quantitative and qualitative customer research. • Experience in a global marketing role with regional partners in EMEA, APAC, and the Americas. • Technical content writing experience.

🏖️ Benefits

• Health insurance • 401(k) matching • Flexible working hours • Paid time off • Professional development opportunities