Growth Marketing Lead

Job not on LinkedIn

🕒 April 28

🏄 California, New York – Remote

🏄 California – Remote 🗽 New York – Remote

💵 $170k - $185k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Found

WebsiteLinkedInAll Job Openings

51 - 200 employees

💰 $60M Series B on 2022-02

Found is on a mission to make self-employment easier. With business banking and smart, simple financial tools, we help people seamlessly run their own businesses. With over half the U.S. workforce predicted to be self-employed by 2027, we’re proud to be meeting a real and growing need.

📋 Description

• Own strategy, execution, and optimization across all paid channels: Google/Bing Search, Meta, Reddit, TikTok, CTV/Streaming, Display, and Affiliate. • Manage budget allocation across channels to hit CPA, CAC, and activation targets. • Build, launch, and iterate on campaigns with a bias toward testing creative, audience, bidding strategy, landing page, and offer. • Partner with the creative team to brief, evaluate, and iterate on ad assets; use performance data to guide creative decisions (not just aesthetic ones). • Lead audience strategy, including prospecting, lookalike, retargeting, and suppression logic across platforms. • Own paid channel reporting: weekly performance reviews, monthly channel recaps, and ongoing anomaly detection. • Collaborate with data and analytics to build incrementality measurement frameworks; understand the difference between attributed and causal performance. • Manage and improve tracking infrastructure in partnership with engineering, UTMs, pixel health, event-level data quality. • Develop a test-and-learn roadmap; document results and share learnings across the team. • Partner with product marketing on messaging, landing page strategy, and offer testing. • Work closely with the Organic Growth and Brand teams to ensure paid and organic strategies complement rather than cannibalize each other. • Contribute to campaign planning for product launches, seasonal pushes, and new segment expansion.

🎯 Requirements

• Experience: 4–6+ years in performance marketing, with hands-on experience managing paid campaigns across at least three channels (Search, Social, and one other). • Channel Depth: You've managed meaningful spend on Google Ads and Meta. You understand bidding mechanics, algorithm behavior, and how to structure campaigns for learning and scale. • Analytically Rigorous: You're comfortable pulling your own data, identifying what matters, and building the case for what to do next. Proficiency in Google Analytics, Looker, or a comparable BI tool required. • Creative Intuition: You don't just read the numbers. You understand *why* one ad outperforms another and can brief creative accordingly. Experience collaborating with a creative team is a plus. • Measurement Fluency: You understand attribution models, incrementality testing, and the limitations of last-click data. You've worked with or built MMM or geo-lift frameworks is a plus.

🏖️ Benefits

• 401K, FSA, and Commuter Benefits: We offer all employees access to tax-efficient benefit options alongside competitive base compensation. • Paid parental leave: Found supports employees through all stages of life, which is why new parents employed by Found qualify for 16 weeks of flexible parental leave. • Health benefits: Comprehensive medical, dental, and vision benefits and are always 100% covered for employees, 90% covered for dependents. • Work anywhere: We have Found offices in SF and NYC. For team members who work outside those cities, Found also supports fully remote working. • Meaningful equity: Everyone on our team should feel and act like an owner, which is why Found offers industry-competitive equity to all of our employees. • Generous vacation policy: Vacations, appointments, mental health days- take the time you need.