Senior Director of Growth & Acquisition

🕒 April 24

🏄 California – Remote

🏄 California – Remote

💵 $150k - $200k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

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Huckleberry Labs

WebsiteLinkedInAll Job Openings

11 - 50 employees

🧘 Wellness

👥 B2C

🛍️ eCommerce

💰 $12.5M Series A on 2021-11

Wellness • B2C • eCommerce

Huckleberry Labs is a company that offers an innovative baby tracking application, Huckleberry, designed to assist parents in managing sleep schedules and routines for their children. The app focuses on predicting when a baby is tired but not overly so, helping parents optimize nap times using their proprietary SweetSpot® method. Huckleberry Labs combines the expertise of sleep experts, data scientists, and experienced parents to provide personalized, insightful advice tailored to individual children's developmental stages and habits. The app supports parents by tracking daily activities like feeding and diaper changes, aiming to simplify the chaotic early parenting months with practical tools and expert insights.

📋 Description

• Lead scalable, efficient user acquisition for Huckleberry as the marketing lead in the Growth Pod. • Command both paid and organic acquisition with equal fluency. • Design product-led growth mechanics: referral loops, viral invite flows, in-product sharing moments. • Build compounding acquisition flywheels and reduce dependence on paid over time. • Report to the VP of Brand Marketing, manage a multi-disciplinary team, and serve as the primary marketing principal within the cross-functional Growth Pod.

🎯 Requirements

• Experience: 10+ years of progressive growth experience in consumer subscription, with 4+ years in senior leadership managing Director-level reports • Acquisition Breadth: Proven mastery across both paid (SEM, Paid Social, Programmatic) and organic (SEO, Content, ASO) acquisition — with a track record of growing both and knowing how to balance them • Proven Growth Track Record: You've taken something from small to big — a channel, a program, or a product loop that you can point to with real before/after numbers. We're not looking for someone who inherited scale; we want someone who built it. • Product-Led Growth Expertise: Hands-on experience designing and shipping referral programs, viral invite loops, or other in-product growth mechanics. You should be able to speak fluently to k-factor, referral conversion rates, and how you've moved them • Analytical Depth: Expert proficiency in data, analytics, and BI tools. Strong command of attribution modeling, unit economics, and viral loop modeling • Startup DNA: Proven ability to thrive in a Series B/C environment; resourceful, execution-oriented, and obsessively focused on LTV:CAC • Cross-Functional Acumen: Demonstrated success influencing product and engineering roadmaps as a core member of a Growth Pod or cross-functional team.