Growth Marketing Manager

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🕒 April 20

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Nightfall AI

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🔒 Cybersecurity

🤖 Artificial Intelligence

☁️ SaaS

💰 $40M Series B - Nightfall on 2022-08

Cybersecurity • Artificial Intelligence • SaaS

Nightfall AI is an AI-native data loss prevention (DLP) platform that prevents sensitive data exposure and exfiltration across SaaS applications, endpoints, browsers, email, and generative AI tools. The company combines LLMs, computer vision models, and AI-driven data lineage to detect and block secrets, PHI, PCI, PII, and other confidential content in real time, and provides automated remediation and contextual policy enforcement. Nightfall is delivered as a SaaS platform with API integrations, lightweight agents, and browser plugins, targeting enterprises seeking autonomous, high-accuracy protection against insider risk, Shadow AI leaks, and sophisticated exfiltration attempts.

📋 Description

• Own net-new qualified meetings and pipeline generation as your core metric • Be directly accountable for marketing-sourced and influenced revenue • Stand up and scale core growth channels: paid, SEO, lifecycle, and conversion systems • Define how Nightfall captures, nurtures, and converts demand end-to-end • Create the foundation for a repeatable, scalable demand generation engine • Translate technical shifts (AI agents, MCP, SaaS sprawl, data movement) into compelling demand hooks • Build campaigns that resonate with CISOs, security, and risk leaders • Own and scale paid acquisition (LinkedIn, Google, Reddit, emerging channels) • Design and execute ABM programs for high-value enterprise accounts • Partner with outbound to create coordinated, full-funnel plays • Use AI tools to accelerate campaign creation, personalization, testing, and optimization • Identify and partner with security influencers, practitioners, and niche creators • Build repeatable influencer programs (LinkedIn, newsletters, podcasts, communities) • Turn subject matter experts (internal + external) into scalable demand channels • Experiment aggressively with modern distribution (micro-influencers, founder-led content, dark social) • Continuously test messaging, channels, audiences, and creative • Operate with speed and rigor - clear hypotheses, fast iteration, decisive scaling • Build and maintain clear attribution from campaign → meeting → pipeline → revenue • Make budget and strategy decisions based on real performance data • Continuously improve cost per meeting and pipeline efficiency • Work tightly with sales, SDRs, product marketing, and content • Ensure messaging, targeting, and pipeline goals are fully aligned • Feed market insights back into positioning and GTM strategy

🎯 Requirements

• 3–7+ years in B2B growth, demand gen, or acquisition • Track record of owning and hitting pipeline targets • Has built demand engines from scratch - not just optimized existing programs • Actively uses AI tools (ChatGPT, Claude, etc.) to create leverage and move faster • Uses AI for campaign creation, personalization, testing, and analysis • Thinks in systems, automation, and scale—not manual execution • Hands-on experience with paid acquisition (LinkedIn, Google, Reddit, X) • Familiar with ABM and enterprise GTM motions • Knows how to convert attention into qualified pipeline—not just clicks • Fluent in attribution, funnel metrics, and performance analysis • Comfortable owning dashboards, tracking, and reporting • Experience with HubSpot (or similar), CRM systems, and campaign tooling

🏖️ Benefits

• Employee compensation will be determined based on interview performance, level of experience, specialization of skills, and market rate. • Bonus (for applicable roles) • Benefits & perks • Stock options