Marketing Analytics Manager

🔥 12 hours ago

⚔️ Virginia – Remote

⚔️ Virginia – Remote

💵 $107k - $117k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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Fundraise Up

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤲 Charity

💳 Fintech

☁️ SaaS

Charity • Fintech • SaaS

Fundraise Up is a digital platform that revolutionizes the way nonprofits conduct online fundraising. It offers a suite of tools designed to enhance donor engagement and boost conversion rates, including optimized campaign pages, a checkout system, and pre-built UI components. Fundraise Up supports global fundraising with multi-language capabilities and provides comprehensive security features to protect both donor data and the fundraising process. It integrates seamlessly with various platforms and uses artificial intelligence to personalize the donation experience. Its mission is to maximize donations for causes worldwide through innovative technology and strategic partnerships with nonprofits.

📋 Description

• Own marketing's funnel metrics and performance standards - defining consistent definitions for MQLs, pipeline contribution, conversion rates, and channel ROI across the org. • Build and maintain dashboards for channel owners, campaign managers, and marketing leadership across HubSpot, Salesforce, and BI tooling; automate recurring reports to reduce manual overhead and increase visibility. • Establish standardized reporting cadences - weekly, monthly, and quarterly - and ensure metrics roll up consistently across teams. • Proactively surface performance trends, anomalies, and opportunities; develop executive-level reporting that translates marketing performance and ROI into clear narratives leadership can act on. • Build and maintain spend vs. pipeline impact models and monthly insight briefs that support investment decisions and flag what the team should pay attention to next. • Partner with marketing leadership during planning cycles to model forecast scenarios, validate targets against historical data, and serve as the analytical voice in budget discussions with RevOps and Finance. • Build and operationalize a measurement framework for marketing tests and pilots - defining success metrics upfront, tracking outcomes rigorously, and delivering what-if analyses that support strategic channel and investment decisions. • Maintain campaign tracking infrastructure in partnership with RevOps: UTM conventions, CRM campaign setup, naming standards, and attribution logic - and advocate for marketing's measurement needs in cross-functional system discussions. • Maintain a shared glossary of marketing metrics and data definitions; partner with RevOps on data enrichment initiatives to keep contacts, accounts, and opportunities complete. • Train channel owners on self-serve dashboards, build audience segmentation reports, and act as marketing's representative in data governance discussions. • At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve. You should already be using AI meaningfully in your work and understand where it adds value and how it can improve the way you operate.

🎯 Requirements

• 5+ years of experience in marketing analytics, performance insights, or a closely related role - ideally in B2B SaaS with a complex, multi-touch funnel • Strong understanding of marketing tech stacks - you understand how data flows between them, where it breaks, and how to fix it • Proficiency with BI tools and comfort building dashboards from scratch • Analytical rigor paired with strong business judgment - you know which metrics matter and can explain why to a non-technical audience • Skilled data storyteller - you can translate a complex analysis into a clear narrative and a clear recommendation • Fluency with AI tools for data analysis, synthesis, and reporting - used to accelerate quality work, not replace judgment.

🏖️ Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family. • FSA and HSA Spending Account. • 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday. • 401(k) plan with company match. • 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D. • Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers). • Generous home office stipend to support your remote workspace. • Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars). • Charitable giving program and paid volunteer time off with registered non-profits.